- Aug 1, 2019

Magnum
My expectations were set rock-bottom for this, which has inured to its benefit and mine. Yes, it comes in a box and bottle that evokes Quorum. No, it doesn’t smell anything like Quorum (which suits me fine). It also doesn’t smell like the powerhouse the macho bottle implies.
So, what does it smell like? Kinda like a vintage cologne with everything distinctive removed: a grudging fougère. Sillage, modest. Longevity, positively self-effacing. But, dang if it don’t smell like the dumbest dumb reach ever. It may never be anyone’s favorite, but it’ll never smell wrong. And at $30/100ml shipped, still arguably a value.
For a decidedly contrary POV, my wife woke up on the sofa next to me and mumbled, “that smells weird.”
Sure glad it was cheap!
NOTE: I’m not sure how BN determined this was a Jovan product. There’s no Jovan branding anywhere. The current version is marketed by Fragrance Couture, an obvious clone house. This bottle has all the hallmarks of a vintage frag: short ingredient list, no barcode, yada, yada, yada. And it’s labeled made in France, while Jovan product was generally produced in the US. I don’t think Magnum was ever Jovan, but it may have predated the current brand.
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Currently Wearing: IL by Lancetti