The Decline and Fall of Fendi Theorema, Part II. The Disco Years.

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Fendi_Mirror_Ball.jpg


My SOTD for Mothers Day is Fendi Theorema - a beautiful, classic, alleged feminine by Christine Nagel.

Theorema.jpg


http://www.basenotes.net/ID10211366.html

Created in 1998, Fendi Theorema was already discontinued when I blind-bought my lucky bottle in 2011, as I had been warned to get my hands on this "disco classic" before it disappeared completely.

I was quite happy with my purchase, as one can see here:

http://www.basenotes.net/threads/284874-Theoretical-(i-e-Blind)-Buy-of-Fendi-Theorema

Theorema is somewhat beyond gender - a perfectly understated citric amber, that frankly reminds me of Tom Ford for Men, but made even more subtle, in a Jean-Claude Ellena kind of way. Indeed, I would go so far as to NOT recommend Theorema to anybody - particularly men - who find the Tom Ford scent "too subtle" or "insufficiently ambery". Theorema is a subtle but persistent, short-radius scent, designed to make somebody smell excellent up close, but not to advertise with clouds of sillage. Timbuktu is subtle but radiant. Theorema is subtle and coy.

So - why my current interest in this fragrance, other than having it as my Scent of the Day?

This.

I wanted to record a date for my bottle, as I am now attempting to "catalog" the creation dates of everything in Redneck's Library of Fine Fragrance. Looking for a batch code on the bottom of the bottle, I found "Q 07 01". Sadly, this code does NOT comport with current Fendi batch codes, which are 4-character, with one letter and three numbers.

See HERE: http://www.checkfresh.com/fendi.html

And HERE: http://checkcosmetic.net/

Check_Fresh_Fendi.jpg

Thus, I have been reduced to detective work, and am snooping around the internet in a most ghastly way, digging up old dirt on Theorema.

First of all, I discovered that Basenoter Nick Tesla - the huge fan of Theorema who got me to buy it - must actually be THE Nikola Tesla, because there are signs of time travel all over this scent.

theorema-NADJA-FENDI perfume ad.jpg

Yes - the Twitter fragrance community was predicted by Fendi's marketing department in 1998, but would not happen until March of 2006, which appears to be AFTER the discontinuation of Theorema. - at least according to the SOME of the dates at which people alleged this fragrance to have discontinued.

And this (grammarians, please grit teeth now) begs a new question - when exactly did Theorema discontinue?

Here are some candidate dates and links which support them:

"December 2010" - http://yesterdaysperfume.typepad.com/yesterdays_perfume/2010/12/theorema-by-fendi-1998.html

"October 2007" - http://www.thenonblonde.com/2007/10/fendi-theorema-lost-perfume-series.html

"March 2005" - http://www.nstperfume.com/2005/03/16/perfume-review-fendi-theorema/

"Before 2004" - Luca Turin - see creation date of Armani Prive Ambre Soie here http://www.basenotes.net/ID26123785.html and this review in The Guide.

Ambre_Soie_Perfumes_The_Guide.jpg

Note that in the link to "Now Smell This" (March, 2005), it is alleged that Theorema MAY have continued in production for the Italian market, further complicating things. My bottle is indeed "Made in Italy", and the "07" on the bottom of the bottle could be meaningful, just as well as the "01".

So - can anybody shed light on either (1) how the Fendi batch code system worked, prior to the current 4-character one, or (2) what was the last date that Theorema was actually produced?

In fact, if anybody has a bottle of Theorema, I am curious about your batch code. And, as always, people's thoughts on the fragrance itself are highly appreciated and welcomed.



A final note - for those who are interested in this fragrance. Bottles (mostly full) of Theorema go for about $250 on eBay, and minis are in the range of $20-25, while samples and decants are available, e.g., here:

http://theperfumedcourt.com/Products/Fendi-Theorema-EDP__FENDITHEOREMA.aspx

Authenticity is high, in my opinion - there were evidently a lot of these Theorema bottles floating around when Fendi bailed on the scent. The disappearance after the "disco" was very slow, and comparable to what is happening with Bulgari Black right now. If you buy a bottle today, it is most likely real, IMO. I have not heard anything about these being faked.

 
Last edited:

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Beauty Encounter offers Theorema for USD 110.

https://www.beautyencounter.com/the...t1gXbuY1vmjQDFNAKrDLxjtJhiKG8cR4AsaApa28P8HAQ

I've bought one for myself and have bought two as presents. My bottle's batch code is R 05 05.

WHOA. THANK YOU for that bit of news! OMG - a back-up at reasonable prices seems possible! Beauty Encounter is a very reliable stockist - I've gotten many discontinuations there.

The batch code would be consistent with 2005 and limited production in Italy after the global discontinuation, making mine January 2007, and yours May 2005. All of which would explain the "lazy disco" that took years.
 

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Like Furriner, I bought my Theorema at Beauty Encounter and my batch code is the same as his. Mine's made in Italy, too.

Thanks for that! I'm starting to think, because I've gotten several great HTF scents there, that Beauty Encounter has a smart program to buy up and stock disco scents.

Just checked - the seem to have picked up most if not all of the discontinued Fan di Fendi scents as well, but are out of stock on the other oldies, except for testers of Theorema Esprit d'Ete for $90, which is not bad at all.
 

Kagey

Well-known member
Jan 2, 2011
Hi Red. I always love a good detective story.

Count me in. I've got a 50ml, made in Italy, also R 05 05. I can't remember where I bought it but it could have been Beauty Encounter, if they ship to the UK.
 

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Hi Red. I always love a good detective story.

Count me in. I've got a 50ml, made in Italy, also R 05 05. I can't remember where I bought it but it could have been Beauty Encounter, if they ship to the UK.

Thanks for one more data point! Sounds like Beauty Encounter socked away a ton of the 50-mL bottles, and is basically selling them now at double the normal price for a 50-mL current run Fendi fragrance. Not a bad idea.
 

Latest News

Top