O'Driù brings Niche back to its place (Olfactive Obsessions)

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
I recently went to Rome for my usual pre-Christmas trip. Visited a bunch of old friends, done some shopping and made my mandatory pilgrimage to the three Campomarzio70 stores...

My first stop was at their store in Via Vittoria (just next to Piazza Di Spagna) where I had the honour to discover a very interesting (and so far obscure) italian brand: O'Driù

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Here're a few infos I took from their website...

What is the alchemical process that turns a fragrance into the essence of the soul? When can we say that we feel penetrated by a particular scent which we recognise as our very own in a pure and unconsciously conscious state?

When this happens, it is Perfume. When this happens, we can call it an event.


O’DRIÙ is a limited edition collection of hand-crafted perfumes which were presented at this year’s Pitti Uomo. Just a few months later, O’DRIÙ’s uniqueness was reasserted in its recent success at Pitti Fragranze with two new “handmade” creations, the first two members of the GENESI (Genesis) family: LADAMO (Adam) andLEVA (Eve).

O’DRIÙ, an anagram that conceals a Druid, is an amalgamation of two Celtic words: oak and wisdom. The full meaning of the term “Druid” is actually “he who knows through the oak”, so through signs carved on the bark, but also through the signs of the natural world. This explains why O’DRIÙ is a perfume created wholly from natural essences. Angelo Orazio has perhaps even impressed a magic sign on each of these essences which, through our nose, reaches the unconscious mind like a new sensitivity, an emancipation.

The fragrances....

GENESI SERIE

LADAMO:
TOP NOTES
earth, roots, wind, magnolia, ginger

MIDDLE NOTES
liquorice, sandalwood, tobacco, the hug of a woman

BASE NOTES
mimosa, juniper, lichens, a bath in the water

Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro

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LEVA:
TOP NOTES
grapefruit, jasmine, black pepper, under the sun

MIDDLE NOTES
curcuma, vanilla, jatamansi,
the nightmare that reveals the pleasure

BASE NOTES
lemongrass, benjamin, broad bean, a smell in the wood


Hand made in 200 pieces from a single production
Conceived in 2011
Price: 180 euro


-------------------------------------

ALCHIMIA DI PROFUMO SERIE

LALTROVE 1001:
TOP NOTES
grape-fruit, black pepper, peony, anise

MIDDLE NOTES
angelica, orange, cinnamon, sweet marjoram, wormwood, cypriol

BASE NOTES
sandal, musk, rosemary, sage


Number of pieces: 29
Conceived in 2011
Price: 380 euro

LATLROVE 1002:
TOP NOTES
jasmine, chamomile, rose, mandarin, neroli

MIDDLE NOTES
geranium, carnation, cedar, lavender

BASE NOTES
mimosa, wormwood, cinnamon, saffron, anise, patchouli


Number of pieces: 29
Conceived in 2011
Price: 380 euro

LINFEDELE 1003:
TOP NOTES
leather, laurel, pine, orange

MIDDLE NOTES
incense, galbanum, amyris, jasmine, yerba mate

BASE NOTES
juniper, myrrh, myrtle, tobacco, styrax


Number of pieces: 29
Conceived in 2011
Price: 380 euro

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LINFEDELE 1004:
TOP NOTES
sauvage notes, dill, orange, turmeric

MIDDLE NOTES
coffee, toasted kamut, petitgrain, cloves, patchouli

BASE NOTES
incense, ylang ylang, cardamom, myrrh, vanilla


Number of pieces: 29
Conceived in 2011
Price: 380 euro

LONDA 1005:

TOP NOTES
saltiness, smoky notes, mint, lemon, pine

MIDDLE NOTES
lemongrass, lavender, sweet basil, ginger, cumin

BASE NOTES
vetiver, musk, wormwood, green tea, sirocco


Number of pieces: 29
Conceived in 2011
Price: 380 euro

LONDA 1006:
TOP NOTES
marine notes, mandarin, lavender, niaouli, thyme

MIDDLE NOTES
lemongrass, sage, sweet basil, myrtle, carnation, styrax

BASE NOTES
grape-fruit, bergamot, magnolia, black pepper, mimosa


Number of pieces: 29
Conceived in 2011
Price: 380 euro

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LAFRO:
TOP NOTES
jasmine, mandarin, tarragon, afa

MIDDLE NOTES
cumin, lemon, goat milk, oxidized silver

BASE NOTES
incence, orange-flower, dry grass, musk


Number of pieces: 18
Conceived in 2011
Price: 240 euro

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VIS ET HONOR:
TOP NOTES
bitter battle, smoked notes, chlorophyll,
chamomile, fox fur

MIDDLE NOTES
olive, mimosa, myrtle, juniper, galbanum

BASENOTES
laurel, cardamom, bitter almond,
wormwood, incence, lichens


Number of pieces: 49
Conceived in 2011
Price: 270 euro

---------------------------------------------

ALCHIMIA DI PROFUMO LITD EDITION is a unique fragrance “tailor made”.
Angelo Orazio Pregoni has created an original nuance of 1000ml dedicated to the need and emotions of its owner. The perfume is protected from the light in its special black bottle of Murano blown glass. The silver ring sculptured in investment casting, covered with rhodium and engraved in pink opens the secret door to the alchimia of your own perfume. The perfume is conserved in O’Driù’s laboratory and will be made available in 100ml ampoules at the chosen point of sale as required.

LALFEOGRIGIO:
TOP NOTES
orange, elemi, jasmine, rose

MIDDLE NOTES
broad bean tonka, geranium, wormwood, capsicum

BASE NOTES
sandal, musk, angelica, tobacco, coffee


Number of pieces: 8
Conceived in 2011
Price: 888 euro

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LALFEOROSA:
TOP NOTES
petitgrain, vanilla, chamomile, rose

MIDDLE NOTES
broad bean tonka, geranium, jasmine, capsicum, lavender

BASE NOTES
mimosa, incense, cinnamon, saffron, patchouli


Number of pieces: 8
Conceived in 2011
Price: 888 euro

-----------------------------------------------

So far I had the chance to sample both LAFRO and LADAMO. Will report back very soon with my personal impressions...experiences with this brand anyone?

For additional infos you can check their website at www.odriu.it
 
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Sugandaraja

Moderator
Basenotes Plus
Aug 28, 2007
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Wow, some of these tie with Nez A Nez in the hilarious description department. Not sure I want to smell like ''the nightmare that reveals the pleasure''. :p
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Wow, some of these tie with Nez A Nez in the hilarious description department. Not sure I want to smell like ''the nightmare that reveals the pleasure''. :p

LOL Suga :) what about a bath in the water? LOL Besides that some of the above fragrances smell terrific. I had the chance to smell a bunch of them while at the store and they really striked me as extremely solid compositions. That's why I decided to sample a couple to properly test them at home....
 

Primrose

Basenotes Plus
Basenotes Plus
May 22, 2009
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Thank you, alfa. Those notes sound wonderful.

Pretty pricey in some of the scents.

What is a fox fur note? Or the hugs of a woman?
 

Foustie

Basenotes Plus
Basenotes Plus
Apr 1, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Hi guys. Can I wade in? I was fascinated by Alfa's post about these but I guess like all of you I wondered if they were going to be more style than substance?! I mean really, hugs, nightmares... and "wind", the mind boggles. That doesn't do well in translation.

BUT, Alfarom you do say that first impressions are that they have something to them, so I look forward to your reviews!!
 
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hedonist222

Well-known member
Sep 13, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

U r da man!

I have to give credit to you and scent for introducing me to some of the best hidden gem perfumes I've ever smelled.

Thanks ^_^


Now about these perfumes.

I have to say that when alfarom likes this something, its certainly got depth to it. You may not like it because its not your type (yet?) but it will definiteness be something worth checking out.
I know this fact for sure.
 

Cannon

Well-known member
Aug 17, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

I was smiling the whole time I read through those descriptions for the notes. "A bath in the water". :D
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

I've been lucky this time as when I smelled some of these fragrances at the store I was completely unaware of the presentation/concept of this brand so I had the opportunity to get an impression simply on what I was smelling. When I got home I made a research on the web to get some more informations on the house and here's what I found. Ok, the fox fur, nightmare that reveals the pleasure type of things are definitely off-putting (at least to me), as well as the overall "mystical allure" of the brand but some of these fragrances are quite solid and have extremely interesting notes.

On the other hand I keep in high consideration the guys running Campomarzio. Their passion and knowledge are definitely solid and their ability to select and represent new brands fear no rivals in Italy. They started pushing Vero Profumo back in 2007 when nobody was absolutely aware of the brand and they lately became Vero Kern's wordlwide manufacturer, representative, and general distributors.

I'm genuinely curious to explore those two samples I got and will report very soon with a more precise and concrete impression but, so far, I'm excited about this brand. Crossing my fingers....

@Hedonist: thanks :) Mutual!
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Today I finally got to test LAFRO and I confirm my initial impression: this stuff is fantastic.

TOP NOTES
jasmine, mandarin, tarragon, afa
MIDDLE NOTES
cumin, lemon, goat milk, oxidized silver
BASE NOTES
incence, orange-flower, dry grass, musk

LAFRO stays for italian L'Afro which means The African and it's basically a bold and insanely powerful concoction of herbs and spices laying on a solid animalic musky base and incense. It opens with an arresting accord of cumin and terragon joined by sour lemon. If you don't like cumin you should better stay carefully away from this...

The opening is quite brutal and can result seriously challenging to someone. It's sweaty, unpretty and extremely spicy/aromatic. The typical sweaty espect of the caraway is emphasized to the maximum and, in this phase, LAFRO brings to mind of the hottest periods of the year in the most torrid zones of the planet. Markets of spices, incenses, african food, hay...a true to life experience. Be careful on the trigger as in this phase the fragrance projects for yards!

Jasmin makes its appearance providing some balance and bringing the composition to a slightly more conventional territory. Herbs and spices settle down and assume a more "familiar" allure while musk starts lurking in the back together with incense. Now we're in and old apotheke with all the aromatic herbs stored inside the ceramic jars. Handwritten labels, some dust, dark mahogany forniture, tisane blends...

The animalic musk starts showing its presence more consistently joined by incense and hints of leather (the latter being very similar to the one in Leather Oud but definitely toned down). The initial herbal/spicy aspect is still quite remarkable but the fragrance becomes definitely more approachable for anyone who's into dark musks. This is the final phase where LAFRO stays quite close to the skin for more than 8 hours.

Overall LAFRO speaks of quality, smells very natural and takes the distance from the huge amount of pretentious niche outfits promising stereotyped luxury. LAFRO is about going back to basics. The luxury of a wild safari as opposed to a tuxedo at the opera premiere and a limo. It has the typical "crudeness" of those african votive wood statues. They're crude but nonetheless fascinating.

Downside: Surely not among the most versatile compositions around.
 
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alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Testing LADAMO today...will report back soon...
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

LADAMO (L'Adamo) stays for Adam and together with LEVA (L'Eva / Eve) form the Genesi line. One masculine and one feminine that I suppose should work as sort of signature of the house...

LADAMO strikes as a more complex/richer version of Huitieme Art's Fareb as it basically opens with the same rooty immortelle/ginger accord. Anyone who's usually not into helichrysum should carefully avoid this composition as this is what it's all about. The immortelle note is devoided of most of the burnt-sugary feel and emphasized on its fenugreek and woody-liqorice aspect while a light mimose note provides a little refinement that's not enough to tame this insanely powerful composition. Where Fareb introduces leather, LADAMO pushes on spices (mainly cardamom) and juniper to add even more body. The fragrance stays pretty linear for hours and hours to finally "evolve" into a galbanum driven drydown.

Definitely masculine, full-bodied and with a strong herbal quality. LADAMO It's pervaded by a rough edge as opposed to sophistication and refinement and in this context it shares the same old apothekary quality of ancient houses such as Santa Maria Novella. For other aspects (the use of spices and the overall oriental feel), it may bring to mind of an uncompromising version of some early Diptyques. A fragrance that sounds like a statement, a statement that speaks of great quality ingredients, a couple of accords, no frills.

Do I like it? It smells good and I'm a sucker for immortelle but at these prices I expect a little more than a straight forward helichrysum...
 

Sugandaraja

Moderator
Basenotes Plus
Aug 28, 2007
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

I really quite like your description of Ladamo! Even if my Anglo brain parses it as ''Lad Ammo''.

I'm a big immortelle fan, and licorice and cardamon sound like great additions.
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Insanely powerful Suga. Two tiny dabs on each wrist and I was done for the whole day. Now, after more than 11 hrs from application, I'm still surrounded. Well, actually most of the sillage is gone but the fragrance is still strongly present...
 

lisa judith

Member
Jan 17, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Alfarom, your descriptions are really great, thank you for your suggestive words! But let me tell you that Ladamo doesn't reveal any trace of immortelle or licorice in its structure. The accord is the result of putting together carrot seeds and feanugreek, which is really a challenge! To the whole O'driù philosophy, I had the fortune and pleasure to meet him and having him explaining every and each fragrance and it really was a high intensity-experience! This man is a kind of immortal magician, someone from far far away although very young (34). He's wise and experienced and multitasking, just like his perfumes are. Each of them is a journey into your stomach and your deepest emotions... I do love them and I'm very happy that the Campomarzio70 team had the courage to support him. If anyone would like to receive any samples, just ask for them via email to viavittoria@campomarzio70.it. They normally send little samples everywhere!
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Alfarom, your descriptions are really great, thank you for your suggestive words! But let me tell you that Ladamo doesn't reveal any trace of immortelle or licorice in its structure. The accord is the result of putting together carrot seeds and feanugreek, which is really a challenge!

That's amazing. Well, actually Immortelle has a fenugreek aspect as well so that's why I probably mistaken the accord. Before revieweing it I also made a comparative, wrist to wrist, test with Fareb and while the O'Driù is definitely much bolder and stronger, the accord result overall similar (ginger and immortelle among other things)...

I'm wondering why on their website they listed licorice between the notes then?
 
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Charlie2000

Well-known member
Dec 9, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

LADAMO:
TOP NOTES
earth, roots, wind, magnolia, ginger


I would like to know what wind smells like or do I?
 

lisa judith

Member
Jan 17, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Good question... to me he said: "you smell licorice, but actually there isn't any, it is the result... etc". he said he doesn't really care about the correct listing of notes, he prefers listing emotions, suggestions, memories of something we directly or undirectly know.... that's why he put some weird accord such as "embrace of a woman" and "fox fur". The man is quite extravagant, indeed, but he never seemed "fake" to me; i never got the impression he was playing a role, he's just like he shows to be (and that's very complex, just like his creations!)
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

However he reached the overall effect is important up to a certain point. What's really important is that LADAMO smells good and IMO, it honestly smells of Immortelle...
 
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lisa judith

Member
Jan 17, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

ps. I don't know how many of you are into astrology but... he's a scorpio! and that explains a lot... ;-)
 

lisa judith

Member
Jan 17, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

However he reached the overall effect is important up to a certain point. What's really important is that LADAMO smells good !

I agree!
Among my fav ones is Linfedele donna. Did you try it? A wonderful spicy and gourmand/dry composition around incense and pheromones. Linfedele, which means unfaithful, is not the person who wears the fragrance, but the fragrance itself: the promise of a connection to God, as suggested by the presence of incense, is broken by other more human notes which bring the perfume down to earth. A very suggestive description for a strong evocative fragrance. A masterpiece, IMO; but not for everyday, and not for everyone.
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

I will surely go deeper into this house...thanks for your suggestions Lisa.
 

trex57

Well-known member
Jun 5, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

I wanted to say thanks Alfarom for the introduction and expanding on their philosophy. I think your descriptions had me drooling at one point( he says turning red ) I contacted them and they were very nice and very generous. My samples are winging their way to me.

I enjoy reading what you have to say and your critiques. I finally sampled the new HdP amber and it does rock. Please keep up the great work.

Cheers Rex
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Thanks Rex...I relly appreciate it. Report us back with your impressions...
 

MonkeyBars

Well-known member
May 18, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Wow several of these scents sound really amazing. All those green notes, herbs and spices are right up my alley. Such short runs! I'd imagine he'll formulate more bottles should the need arise. I might just write em an email and pick up some samples. The fear that I might actually want to buy one or the other bottle is the only thing holding me back...

Thanks alfarom! You rock.
 

trex57

Well-known member
Jun 5, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Well I received a large parcel today from O'Driu. The contents are beautiful. Crisp manilla envelopes, wax sealed with the sample plus a description of the fragrance. Feathers to assist in testing.

The fragrances I received are:

Vis et Honor
Leva
Londa
Lalfeorosa
Ladamo
Linfedele

This is going to be fun.

Cheers Rex
 
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D

deleted member

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Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Is it possible to get samples in the USA?
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Rex, I'm very curious about Vis Et Honor. Let us know how it's like please :) just out of my curiosity, were they free samples?
 

trex57

Well-known member
Jun 5, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

Good morning.

jbailla2-I dont think they are available in the US, mine came directly from Milan.

alfarom-Hi Alfarom, Im wearing Linfedele today(gorgeous, deep, spicy) But I will try Vis et Honor tommorrow. You were spot on when you noted how strong the scents were.


Cheers Rex
 
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alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

......
 
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d4N13L

Well-known member
Aug 24, 2010
Re: O'Driù brings Niche back to its place (Olfactive Obessions)

This line sounds fantastic.

The 1000ml looks convidative for a split.

Not bad, 44 euros for 50ml.


Lets go???
 
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alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
I've finally been able to sample the whole range of fragrances by O'Driù (including the four extremely limited editions that Angelo Pregoni composed for Perfhumance). These guys rock and their approach to perfume is one of the most geniunely artistic in years...

For further infos on Perfhumance check here and here (unfortunately only in italian language).

My report on the whole line will follow soon...
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
I finally got to test Vis et Honor. This stuff is strong, epic and sort of primitive/visceral...


If you're interested here's my full review...
 

trex57

Well-known member
Jun 5, 2010
Vis et Honor is breathtaking isn't it. I've sampled it carefully on three seperate occassions and I'm blown away. The mixture of the bitter woods and almond with juniper, olive, incense and wormwood is perfect. I kept smelling myself.

NOW, do you think they have travel size?:huh:
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Vis et Honor is breathtaking isn't it. I've sampled it carefully on three seperate occassions and I'm blown away. The mixture of the bitter woods and almond with juniper, olive, incense and wormwood is perfect. I kept smelling myself.

One of a kind, really. I also get a subtle fougere-y accord during the opening that provides an old-fashioned vibe that's pretty interesting indeed

NOW, do you think they have travel size?:huh:

LOL, I don't think so. But Daniel's idea sounds attractive :)
 

trex57

Well-known member
Jun 5, 2010
Do you mean a split? If thats the case it might be a good idea. HMMMMMMM, but would we have to throwdown to keep the original bottle? I'm just saying is all. You gave it a 7.5 eh? I would have been a bit more generous maybe 8 to 8.25.

Whats next young man? Maybe Linfidele?

Regards Rex
 

alfarom

Power Where You Need It
Basenotes Plus
Mar 4, 2011
Do you mean a split? If thats the case it might be a good idea. HMMMMMMM, but would we have to throwdown to keep the original bottle? I'm just saying is all.

I think it could be a good option if you don't feel like splurging your money. I stick with a full bottle but still have to decide which one. I've to go through 13 more samples...

You gave it a 7.5 eh? I would have been a bit more generous maybe 8 to 8.25.

7.5 out of 10 is pretty good :)
 

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