- Jun 9, 2015
A new smelly game proposal
For the purpose of this brief, let us assume perfumes are means of expression, that we blend them in order to make sense of the world. And the world has been a place hardly accessible to us for a while. Many of us have been stuck at home for months on end.
- The Challenge
We take our noses on holiday. No place in the Universe is off limits. One of the greatest perks of blending a perfume is that the result can be outstanding in spite of the theme being mundane. A perfume inspired by running up and down a shopping district, with flip-flops, may as well turn out better than a perfume about a hike in Tundra. Even if both composed with equal skill.
- The Brief
Following the last two games, the submission may include a story and/or perfume description which is essentially meant to help the judges evaluate/enjoy the perfume.The list of ingredients or the formula may be disclosed or kept secret. The perfume for this challenge is going to be linked to a place. The association can be vague. very personal or specific, as well as quite abstract. The brief might help the judges assess the perfumer's intention.
Judging is difficult and time consuming so the participants are required to include the story with the perfume in the single shipment. The submitted perfumes will be assumed to be safe on skin (IFRA compliant) if not stated otherwise. The submissions are expected to be original creations for this event.
Either dispatched no later than July 31. 2021 or arrived no later than August 15. 2021, whichever works in favour of the participant.
- Evaluation and Review
The judges are essentially free to evaluate perfumes as they please provided reasonable uniformity, i.e.all the participants should be treated roughly in the same manner. Nonetheless, the reviews are meant to help perfumers so we propose three factors the judges are encouraged to address:
- Blind test: an important part of perfume evaluation, and often offers very valuable feedback.
- Factual: this part is supposed to assess whether the perfume reflects its brief and the challenge in general. If a perfumer choses a fishing holiday the perfume is likely to be less pleasing than a perfume inspired by chugging Mojitos during salsa evenings but if well executed thefishy perfume should score here well.
- Creative Direction: in this part we hope to benefit from judges experience by having their suggestions how to improve the perfume.
- Scoring system, optional. We want to keep it fun
If we go for evaluating the submissions with numeric values, say 0 to 10, I’d suggest 3 categories:
- Best average score.
- Best love-hate score, that is the largest standard deviation.
- Best total score which is 1. + 2.
So with four judges a perfume graded 8888 would win against a perfume graded 8844 in 1. but lose in 2. and tie in 3.:
1. score = 8
2. score = 0
3. score = 8
1. score = 6
2. score = 2
3. score = 8