So many people were wearing it (or should i say over-applying it), especially in bars and nightclubs.
Being worn ostentatiously by the masses to attract girls while it was meant to be a singular, subtle and discreet scent killed it
Don't be so snobby about it. A good product should be shared and the more the world smells nice, the better and more beautiful the world will be. Wearing something to feel like you're elite and part of some exclusive club speaks volumes about one's lack of self esteem.