- Feb 20, 2020
How would you describe the timeline for trends in the perfume industry in the last 40 years? I find it interesting that two trends seem to coexist, and in a certain way they are incompatible: The Oud Frenzy (even mass marketers are using oud) and the popularity of Fresh Aquatics. Can anyone explain this paradox to me? And how do the fruity perfumes fall into this timeline (e.g. Jardin sur le Nil)? Please focus primarily on the main designer market, and not on niche and on the proliferation of niche.