- Jan 21, 2011
According to Wikipedia, Mugler sold his brand to Clarins in 1997. So basically Clarins is the creative director for all the A*Men line, except the original. But all, without exceptions, have been blended by Jacques Huclier, the real father of A*Men.
Thus Clarins is responsible for both the rise and fall of the Mugler fragrances, and L'Oreal has not yet done anything, so hard to judge. That said, imo, Mugler is a "dead" brand, not sure that L'Oreal has made a great deal there, and I wouldn;t be surprised if only a handful of the A*Men line will survive, given their out-of-fashion status and an interested that is today limited to a minority of fragheads.
You know, it’s been so long since A*Men Original has been hot, or popular, I bet with some good marketing and a little rebranding/retooling, they could bring A*Men to the modern market and make it popular once again. There’s still nothing like it, so it’s not like it’s been eclipsed by superior competition. It just needs to become trendy again, or catch on. L’Oreal definitely has the machine behind it to do that. And then they could do limited return runs of their most successful flankers, in sync with holiday seasons or something like that, make it a real event for the fans. Wishful thinking, I know, but I think it could be done if they really wanted to bring the brand “back from the dead.” But of course, they may be beyond that at this point.