Simon: These smelling columns were incredibly large. Everyone called them ‘Beam Me Up Scotty’ because they were similar to Star Trek. You should take it from here and explain how you came up with this idea for these columns.
Frédéric: It’s very simple. They are exactly what mirrors are to garments. Before these existed, when someone smelled a perfume on those little blotters, it was like seeing a picture too close. You can only see the details and you don’t have the full effect. So I created this chamber—it’s like a huge tube of glass—which allows you to smell the perfume as it’s expanded. It’s as if you were following yourself. It’s giving you an impression of what trail you will leave behind if wearing the perfume.
Simon: Why is it better than the traditional way of, you know, when the sales associate rubs it on your skin?
Frédéric: I think that perfumes are a little bit like theatrical decor. If you see a jungle at a theater, you will feel that it’s a real jungle from your seat, but when you are actually on stage beside the leaves, you realize that they’re made of plastic. If you want to really live the illusion of the perfume, you have to have a little distance.
Is there any actual proof that Malle's parents worked on the perfumes he claims? Such as Eau Sauvage. It seems like bullshit.