- May 2, 2013
I remember looking around a commes des garcons store in nyc and a pair of jeans were around 500 dollars(nine years ago)..they just looked like..a pair of jeans.Ironically though, fragrance is where most designers are able to turn a profit. For all but the biggest brands, ready to wear is a relatively small part of earnings (and sometimes even generates a loss). The up-charge for fragrances and cosmetics is MUCH greater compared to cost of materials and production for designer clothes. Having known some small designers, the margins are razor thin yet most people assume because the clothes are expensive, the designers must be getting rich selling them.
Of course bigger brands do produce some junk that they cut corners on, mostly in the form of logo tees and accessories, where the high price does not match the quality of construction or material. But in general, the profit margins on that well made designer suit or jacket aren't really that high.
I always think Gaultier would have gone out of business long ago if he hadn't had a smash hit fragrance... I have no idea who is wearing his clothes anymore and I'm sure the fragrance is keeping him afloat.
Likewise, Comme des Garcons is a very savvily run company, and I'm sure the fragrance (and the Play line) was created to provide a solid financial foundation so Rei can have complete creative freedom at the top and make whatever clothes she wants whether they are wearable or not. CDG is brilliant for this, in that their money maker products still fit within the creative brand ethos and don't read as "selling out". As much as I hate business, this is the ideal setup to maintain artistic freedom within a business structure.
I like clothes but i'd rather spend my money on fragrances.
Besides how much money would i need to shop at the Dior boutique? I prefer to shop at diesel replay and nike.
I used to buy dsquared clothing but im not spending my hard earned cash to support someone's coke addiction and escort fees. My 200 dollars spent on a dsquared t-shirt-well those days are more or less over.