- Dec 7, 2006
Bloggers: you are useless! :vrolijk_1:
It is like paying by providing free samples to make draws with blogs, something that I have stopped completely. Why no free sample draws on blog? Because, and many of my colleagues could tell you the same, it has zero effect on sales. No return. Zero. Nada. Nothing. Furthermore, there, on the blogs, you talk to a closed circle. I could go into details but won't. Just take my word for it. Zero effect. Totally useless. Except for the fact that you might make some folks happy because they get a free sample.
My five cents: It is an example of the shifts happening; 10 years ago, it was a different world and the (few) blogs had some importance as intermediary to an interested and focused public that bought. These days, well, there are many more blogs and they talk to circles that are overlapping to a large extent and they are talking to a public that does not buy selective (artisanal limited distribution perfumery) niche, at least not in the extend they did in 2007; for many reasons that go beyond this post. And some of the blogs out there talk often in a confusing way, comparing artisanal with LVMH, expecting mass market esthetics in artisanal perfumery, pricing like in a drugstore, or in the contrary applauding 400$ fragrances, not understanding any of the market's mechanics, without questioning what is happening, mixing opinions and facts, in a fake news way. Very unprofessional many of them. Hurting more than helping. Sorry.