Andy Tauer destroys bloggers...

Suppressor

Well-known member
Dec 7, 2006
Bloggers: you are useless! :vrolijk_1:

http://tauerperfumes.com/blog/2016/12/22/mechanics/

It is like paying by providing free samples to make draws with blogs, something that I have stopped completely. Why no free sample draws on blog? Because, and many of my colleagues could tell you the same, it has zero effect on sales. No return. Zero. Nada. Nothing. Furthermore, there, on the blogs, you talk to a closed circle. I could go into details but won't. Just take my word for it. Zero effect. Totally useless. Except for the fact that you might make some folks happy because they get a free sample.
...
My five cents: It is an example of the shifts happening; 10 years ago, it was a different world and the (few) blogs had some importance as intermediary to an interested and focused public that bought. These days, well, there are many more blogs and they talk to circles that are overlapping to a large extent and they are talking to a public that does not buy selective (artisanal limited distribution perfumery) niche, at least not in the extend they did in 2007; for many reasons that go beyond this post. And some of the blogs out there talk often in a confusing way, comparing artisanal with LVMH, expecting mass market esthetics in artisanal perfumery, pricing like in a drugstore, or in the contrary applauding 400$ fragrances, not understanding any of the market's mechanics, without questioning what is happening, mixing opinions and facts, in a fake news way. Very unprofessional many of them. Hurting more than helping. Sorry.
 

Vernona

Well-known member
May 4, 2014
Honestly, I'm not sure where the problem is in this story. In this particular post, the author gave her opinion on this particular marketing strategy and her view on the fragrances. Which is perfectly fine, that's what blogs are for, her blog, her personal space, her thoughts. A reader can agree. Or not. End of story.

On the other hand, I'm not sure what message is Andy trying to convey. I respect his work and he's a talented perfumer, no question there but that aside, what is the message? That bloggers aren't important enough to boost sales and that nobody should provide them with samples because that marketing is of no use? I do understand that some bloggers blog for PR stuff etc. But you can easily detect those. On the other hand many of them do it for the pure love of perfume and provide us with some beautiful thoughts and descriptions that I love to read. And yes, I don't think I have ever bought a perfume immediately based only on somebody's post, but it sure did trigger my interest more times than I can remember which led to buying a sample and then possibly a bottle. So, saying they're of no use is a bit harsh. They spread the word. The community of true perfumistas at which these specific perfumes are targeted at is limited by definition and it's a world where basically every sold bottle counts. And I love to read posts on perfumes and different opinions whether I agree or not, it's what keeps the community alive.
Opinions on perfumes are extremely personal, everybody knows that, what I like or don't is my thing. Everyone gets to choose what to write in his/hers personal space.
My opinon is that sending free samples is a good thing if a brand can afford it. Recently, a brand sent me free sample after creating account on website. I bought that same perfume from them shortly after. And I'm not sure that I'd ever go searching for that particular sample myself because it's not something I usually go for,looking at notes only. So a bottle sold thanks to sample provided. Simple as that.
In the end, to each their own.
 

deadidol

Moderator
Moderator
Basenotes Plus
Jan 19, 2013
Maybe Andy is having a bad year ;).
This was my guess too. Very disappointing to read his post, especially given how much work ClaireV puts into her writing. There was nothing confusing in that piece to me, and it was fairly clear that she was not applauding a $400 perfume.
 
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Colin Maillard

Well-known member
Jan 24, 2013
If there's anything confusing there, it's that passive-aggressive rant of a frustrated perfumer who owes pretty most of his (briefly-well-deserved-now-completely-undeserved-since-years) fame to blogs.
 

Bigsly

Well-known member
Feb 20, 2008
http://takeonethingoff.com/blog/2016/12/16/parfums-dusita-a-case-study-the-perfumes/

This is the blog he seems to be talking about...

If anyone can explain to me the market's mechanics, what is happening with the overpriced perfumes, feel free to post it!

For a moment there, I thought he was talking about me (a recent blog post of mine about L'AdDM being the precipitator). LOL.

First, I'd say that blogs are meant to convey personal opinions; blogs that go beyond this may open themselves up to criticism. For example, if someone says, "I know that Andy Tauer could sell his scents at half their current prices and still make a very good living," then I would need more specifics (that are verifiable). Otherwise, I would deem that to be inappropriate. Second, after the recent Presidential election, it seems that "fake facts" carry more weight than real ones - it may be insane, but it's the new reality. Thus, expecting anonymous bloggers to meet some sort of high, Andy Tauer standard, is really outright laughable. He seems like a nice guy who is dedicated to the craft, but I'm not interested in the drama, the fake history (you know who I'm referencing there!), etc., just the olfactory concoctions. I like to blog because it creates a kind of "time capsule" for my thoughts at a given time, but otherwise I think most people these days need to spend less time ranting online, and that probably includes myself!
 

Vernona

Well-known member
May 4, 2014
Yes, Colin, my point exactly. I think he owes a whole lot to blogs just to be bashing them like that. The way he puts it, it sounds like in the end it's all about the profit for him actually. He made it sound like that himself. No sales - no samples. No sales - bloggers are no good.
Maybe he just expressed himself poorly but still.

And what about sharing samples in order to share your work with perfume lovers? Some brands still do it (alas, not many these days). And yes,they too want to sell bottles, but they also want people to see their work, to discuss about it, to get to know it... and people appreciate that.

Claire expressed her love and admiration for Andy's work more than once, writing one of the most beautiful reviews on LADDM I've ever read, among other things. And if anything, she's one of those that truly write out of love and passion for perfume.
 
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purecaramel

Basenotes Plus
Basenotes Plus
Nov 9, 2013
For a moment there, I thought he was talking about me (a recent blog post of mine about L'AdDM being the precipitator). LOL.

First, I'd say that blogs are meant to convey personal opinions; blogs that go beyond this may open themselves up to criticism. For example, if someone says, "I know that Andy Tauer could sell his scents at half their current prices and still make a very good living," then I would need more specifics (that are verifiable). Otherwise, I would deem that to be inappropriate. Second, after the recent Presidential election, it seems that "fake facts" carry more weight than real ones - it may be insane, but it's the new reality. Thus, expecting anonymous bloggers to meet some sort of high, Andy Tauer standard, is really outright laughable. He seems like a nice guy who is dedicated to the craft, but I'm not interested in the drama, the fake history (you know who I'm referencing there!), etc., just the olfactory concoctions. I like to blog because it creates a kind of "time capsule" for my thoughts at a given time, but otherwise I think most people these days need to spend less time ranting online, and that probably includes myself!

Now this is the kind of "Old Guy" Levity that I appreciate as an Old Guy.

The OP I would recommend that you have a Chat with Bigsly in regards to "Overpriced Perfumes" He'll set you straight.
As to the Mechanics of the Industry, well Tauer, I am sure, has a View that has merit.
 
N

Nairn

Guest
I will begin by saying that Andy's diatribe was odd, some may say uncalled for- however, he's entitled to his views just as we all are- although pouring them out like that on the web creates a persona which can be very hard to expunge later on.
Bloggers can (likewise) do as they please, their space, their time and the crux of the matter, their opinions- unless- they are recounting something in numbers or giving facts, which are patently false.

I agree with ClaireV, samples make a difference, not to your mall-buying-average-joe/Jane but to a lot of folks like us. Has Andy ever thought that perhaps sampling his perfumes may have actually "turned-off" quite a few folks from his work. Count me among them, I don't own a single Andy Tauer perfume and don't plan to. Here's the reason...
Every perfumer has a certain signature characteristic, the more one learns about perfumery, the more one smells, the higher the chance you can train yourself to detect it. It's just like music, I can tell between electric guitar players like Joe Satriani, Edge (U2) and Santana just by listening for less than a minute. They all have their signature riffs, ways of dealing with the same music- it's a stamp.
I just happen to not like Andy's- simple as that. And this is the first time I've ever commented on it.

Dusita's success is a surprise. We all wish it more of it, but the thing to observe is whether it would last?
Personally, not particularly interested in any of the three perfumes.

I was recently in Dubai- and good Lord- the variety of perfumes both European and lesser known companies (huge market of local Arab perfumeries, especially in context of real oudh concoctions). The market is immense and I didn't see anyone going for FM's Al-Lail (the night) rather folks (not just Arabs but a very diverse population) buying bagloads of the Other perfumeries output, names I have bare familiarity with. Ah, and that reminds me, TF was doing good business in the perfume souks!

It is a huge market, and one can't put a finger on one single aspect yielding real influence on its direction.
However, it does boil down to that poor appendage called nose deciding and the weight of your money speaking.
And no one controls it but the buyer, thus deciding what that perfume is truly worth.

PS: whenever I've responded to such perfume tangles (and believe me there have been a lot in the past), part of my scientific brain derides me for participating in 'the storm in a teacup'. Still, got to take a sip.
 
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Suppressor

Well-known member
Dec 7, 2006
This was my guess too. Very disappointing to read his post, especially given how much work ClaireV puts into her writing. There was nothing confusing in that piece to me, and it was fairly clear that she was not applauding a $400 perfume.

To me she was actually applauding these prices, or at least the strategy.
Why would anyone be disappointed about a perfumer who gives his honest opinion?

Ten years ago, I could easily get free samples from companies.
I remember Montale sending me 4ml spray samples, highly concentrated, of 3 Aouds. For zero euro.
Now, the ones who don't sell a discovery set / sample set (which gets more and more expensive), don't even bother answering me about samples.
This shows to me that Andy hit the nail on the head about samples.
 

Ken_Russell

Well-known member
Jan 21, 2006
At least he acknowledges (although mostly in the past tense) that good or at least decent fragrance blogs do exist - although perhaps he limits the uselessness argument largely to the impact on his turnover/sales/revenue and less to the general, overall quality of any, each and every blog
 

purecaramel

Basenotes Plus
Basenotes Plus
Nov 9, 2013
I will begin by saying that Andy's diatribe was odd, some may say uncalled for- however, he's entitled to his views just as we all are- although pouring them out like that on the web creates a persona which can be very hard to expunge later on.
Bloggers can (likewise) do as they please, their space, their time and the crux of the matter, their opinions- unless- they are recounting something in numbers or giving facts, which are patently false.

I agree with ClaireV, samples make a difference, not to your mall-buying-average-joe/Jane but to a lot of folks like us. Has Andy ever thought that perhaps sampling his perfumes may have actually "turned-off" quite a few folks from his work. Count me among them, I don't own a single Andy Tauer perfume and don't plan to. Here's the reason...
Every perfumer has a certain signature characteristic, the more one learns about perfumery, the more one smells, the higher the chance you can train yourself to detect it. It's just like music, I can tell between electric guitar players like Joe Satriani, Edge (U2) and Santana just by listening for less than a minute. They all have their signature riffs, ways of dealing with the same music- it's a stamp.
I just happen to not like Andy's- simple as that. And this is the first time I've ever commented on it.

Dusita's success is a surprise. We all wish it more of it, but the thing to observe is whether it would last?
Personally, not particularly interested in any of the three perfumes.

I was recently in Dubai- and good Lord- the variety of perfumes both European and lesser known companies (huge market of local Arab perfumeries, especially in context of real oudh concoctions). The market is immense and I didn't see anyone going for FM's Al-Lail (the night) rather folks (not just Arabs but a very diverse population) buying bagloads of the Other perfumeries output, names I have bare familiarity with. Ah, and that reminds me, TF was doing good business in the perfume souks!

It is a huge market, and one can't put a finger on one single aspect yielding real influence on its direction.
However, it does boil down to that poor appendage called nose deciding and the weight of your money speaking.
And no one controls it but the buyer, thus deciding what that perfume is truly worth.


PS: whenever I've responded to such perfume tangles (and believe me there have been a lot in the past), part of my scientific brain derides me for participating in 'the storm in a teacup'. Still, got to take a sip.

Merry Christmas Nairn
 

hednic

Well-known member
Oct 25, 2007
Honestly, I'm not sure where the problem is in this story. In this particular post, the author gave her opinion on this particular marketing strategy and her view on the fragrances. Which is perfectly fine, that's what blogs are for, her blog, her personal space, her thoughts. A reader can agree. Or not. End of story.
Agree with you .
 

Vernona

Well-known member
May 4, 2014
To me she was actually applauding these prices, or at least the strategy.
Why would anyone be disappointed about a perfumer who gives his honest opinion?

I don't think she was applauding the prices in any way. I believe she, as anyone else, rather pays less than more. She was actually pointing out the well thought out marketing and succesful business strategy that allowed Dusita as a newbie in perfume industry to get away with such high prices and still get good reviews.
As in - they must be pretty smart and know the business to get away with it all.
But only time will tell how truly good and succesful Dusita is.

And, why would one perfumer even care about other perfumers pricing? He has his own brand and his prices. Unless he too wonders how the heck they did it.

I'm aware this will probably get me into more, possibly even meaningless discussion but I just couldn't not respond. I don't believe anyone applaudes astronomic pricing and/or wants to pay more than necessary, but in the end we all decide for ourselves to whom and how much money we're about to shell out for a bottle of perfume.
 
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Vernona

Well-known member
May 4, 2014
Cut Andy some slack. He offers a creative product line at fair and reasonable prices and has been a true leader in niche perfumery. It must be difficult to see an upstart achieve commercial success at astronomical prices.
This too is absolutely true.
 

Zephyr1973

Well-known member
Jan 10, 2015
This was my guess too. Very disappointing to read his post, especially given how much work ClaireV puts into her writing. There was nothing confusing in that piece to me, and it was fairly clear that she was not applauding a $400 perfume.

My thoughts PRECISELY.

Andy has always been a very kind soul, but I do wonder that perhaps there is some unresolved anger/frustration (perhaps at very real situations) that lead to this uncharacteristic response.
 

Dorje123

Well-known member
Feb 15, 2011
http://takeonethingoff.com/blog/2016/12/16/parfums-dusita-a-case-study-the-perfumes/

This is the blog he seems to be talking about...

If anyone can explain to me the market's mechanics, what is happening with the overpriced perfumes, feel free to post it!

IME the offerings of the industry are a mirror of the market. The goal of the industry is to offer products that will sell, that people want and will buy. For some strange reason it's often seen in the opposite way with individuals blaming the industry for some perceived shortcoming in their (limited) view.

It seems popular to deride expensive perfumes while often reciting the ridiculous claim that no perfume in the world costs more than a few bucks to make. Well, it's not that hard to look up prices of various ingredients, with top of the line materials often exceeding $100/mL it seems like a ridiculous claim to make, and only serves to placate the folks who are all offended about some things being higher priced than they can afford, or that don't conform to their own personal values. Well, not everyone can afford Ferrari or Bentley, but deriding their existence is self-centered and makes them seem foolish...imo.

So, what IS happening with "overpriced" (that's also a ridiculous claim) perfumes? People are buying them, surprise! It turns out there are people in this world willing to spend the cash. If you haven't noticed globalization has created quite a bit of new wealth in many different countries and these folks are willing to spend. And it's even more surprising to learn that these "overpriced" perfumes often do contain materials and artistry that make them worth it to the people who buy them. It's easy to think that they're just getting taken by "faux luxury", but sorry... that's not always the case.

And with perfume, you can only use so much of it, even very expensive fragrances don't cost much on a per-use basis. Many people spend multiples of what the most expensive perfumes cost on coffee, buying $5 drinks from Starbucks every day, then they deride expensive fragrance? Those priorities seem backwards to me, but whatever.

As far as sampling, all I can say is for me, Andy Tauer is very wrong. If you don't make samples available to me, or make them very expensive, I'll never even consider a buy. Unless samples make it clear that I just shouldn't buy a fragrance, which has been the case for the half dozen Tauers I've tried. I simply don't like them, so in this case samples encourage me not to buy. OTOH, I got access to reasonably priced samples of Puredistance and since then I've spend about $1k on their products. Funny how sampling removes the hype and allows fragrances to be chosen for their actual performance, good for some but not so good for others I guess.
 

Dorje123

Well-known member
Feb 15, 2011
Cut Andy some slack. He offers a creative product line at fair and reasonable prices and has been a true leader in niche perfumery. It must be difficult to see an upstart achieve commercial success at astronomical prices.

Maybe he'll learn something. Not everything is about value for the money. Not everyone cares, some just want something special and are willing to pay whatever that may cost.

OTOH, there are a lot of folks that buy based on value, I do on many things but fragrance isn't one of them. My own business is based on offering folks the absolute best value for the money, but that's only part of the market.
 

Jowan

Well-known member
May 19, 2015
Our football coach in Houston said we have 3 great quarterbacks but he benched his 72 million dollar man for a back up injury prone reserve quarterback. It's all lip service. If we had 3 great quarterbacks then why did he bench his number one for a reserve. Obviously because he played like crap, and couldn't tell the media that because he would be admitting they screwed up.
 

Trilby Lark

Sillage Monster
Basenotes Plus
Feb 17, 2013
This was my guess too. Very disappointing to read his post, especially given how much work ClaireV puts into her writing. There was nothing confusing in that piece to me, and it was fairly clear that she was not applauding a $400 perfume.

Hmm... My takeaway from the article was ClaireV was positively gushing over the company's success in comparison to other niche perfumers. Their ability to charge high prices seems to be the driving force of her admiration.
 

checkmate

Well-known member
Sep 8, 2013
Hmm... My takeaway from the article was ClaireV was positively gushing over the company's success in comparison to other niche perfumers. Their ability to charge high prices seems to be the driving force of her admiration.

That's what I got from it as well... This seems to be a case of separate realities and possible misinterpretation. I think that Claire V is the only one that can truly shed light on this... Personally, I really enjoy her posts here as well as her blog.
 

Diamondflame

Frag Bomber 1st Squadron
Basenotes Plus
Jun 28, 2009
Here's the thing: good perfumers are seldom good marketers. If anyone's hoping to sell more products by offering free samples in a blog draw, then he needs to revisit Marketing 101 lessons.
 

Duke Hunt

Well-known member
Sep 17, 2010
Also, how can he objectively determine to such a high degree of certainty that blogging/reviewing has no tangible result on sales?
Perhaps he's right, I'm curious to how he knows that though. Does he questionnaire every customer which purchases through his site?
 

deadidol

Moderator
Moderator
Basenotes Plus
Jan 19, 2013
To me she was actually applauding these prices, or at least the strategy.
Why would anyone be disappointed about a perfumer who gives his honest opinion?

Just because it seems so uncharacteristic of Andy, that's all. The target of his ire seems misplaced to me.

Cut Andy some slack. He offers a creative product line at fair and reasonable prices and has been a true leader in niche perfumery. It must be difficult to see an upstart achieve commercial success at astronomical prices.

And I totally agree with you here, Trilby — that's the only way I can rationalize why he'd write what he did. I do suspect that there's some misinterpretation at the root. To me, Claire's piece reads as an attempt not to justify but to understand and hypothesize the meteoric rise of such a high-ticket brand. The fact that the piece is presented as a case study — one of several potential case studies of brands that have created similar waves — suggests to me that it's actually a very diplomatic and nuanced diagnosis (the word "condemnation" was in the back of my mind as I read the piece) of the current state of niche perfumery.
 

purecaramel

Basenotes Plus
Basenotes Plus
Nov 9, 2013
Just because it seems so uncharacteristic of Andy, that's all. The target of his ire seems misplaced to me.



And I totally agree with you here, Trilby — that's the only way I can rationalize why he'd write what he did. I do suspect that there's some misinterpretation at the root. To me, Claire's piece reads as an attempt not to justify but to understand and hypothesize the meteoric rise of such a high-ticket brand. The fact that the piece is presented as a case study — one of several potential case studies of brands that have created similar waves — suggests to me that it's actually a very diplomatic and nuanced diagnosis (the word "condemnation" was in the back of my mind as I read the piece) of the current state of niche perfumery.

Yes,
ClaireV is on a Tear.
Step out of the way and prepare to be entertained and educated!
 
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ClaireV

Well-known member
Mar 25, 2014
Let me set the record straight. I wrote the post because I was interested in how a relative newcomer like Dusita comes in and charges 400 euros a bottle, and what's more, convinces people to pay that. Ironically, I had Andy Tauer in mind when I wrote it, because I wondered to myself, how must someone who slogs away at the coal face of perfumery and charges fair prices for his perfume feel about someone who just sweeps in and commands such a high price? Well, I don't know about you, but the "how" of how someone might do that is very interesting to me. But I see that many people - including Andy himself - felt I was praising the perfume or the pricing. I am surprised that so many people drew that conclusion, but there you go.

I have always been a big Andy Tauer fan, and love to support guys like him who work hard at their craft day in and day out without a break. But in his blog post, he has accused bloggers and writers like me of being "unhelpful". I don't see how. I have bought his perfumes (at full price), included his work at the top of a Top Ten list of Niche Fragrances that Every Beginner Should Sample, and in my recent Basenotes Christmas Gift Guide, I included three of his products and asked readers to buy directly from the Tauer Parfums website because he is giving 10% of all turnover in December to charity. And yet, let's be clear, it is not my job as a perfume writer to help any perfumer or perfume company. If I recommend Andy Tauer or his perfumes, it is because I believe in them, and in him as an artist. Nobody is paying me to say nice things about him or his company.

Lastly, with regards to his remarks on his blog (below) about how writers are misunderstanding their roles and that it is "not ok" to be mixing editorial opinion with reviews, I just have to say that I disagree it is a perfumer's role to shape how a writer writes about perfume or any other subject. It does make me wonder, though, if other writers are getting compensated, either in money or perfume, for their reviews, since he obviously feels strongly that he has the right to define how I write.

"In the mean time, I figured that there is also a confusion about the role a blogger plays. Maybe I will do a post about this later, too. Is the blogger a journalist (providing information about what happens in the world), a columnist (explaining the world and putting it into a context) or a critic (commenting on a personal level about a product) . Often, all three aspects are mixed into one post and this is not ok and leads to confusion...."
 

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Q.E.D. (or should that be L.O.L.? My Latin's terrible these days...).

Great point.

Truthfully, I'm willing to accept his assertion as a valid observation, and even to agree that he's better off not going into specifics. That said, I also think his observation is limited, and furthermore he's not drawing the biggest or most important conclusions.

If there's anything confusing there, it's that passive-aggressive rant of a frustrated perfumer who owes pretty most of his (briefly-well-deserved-now-completely-undeserved-since-years) fame to blogs.

Colin's excellent point actually mirrors what Andy says, that things have changed. But let's ask WHY they changed.

Facebook made a very aggressive push to monetize social media influence, and their successful bid to do so was very profitable, precisely because the people who were selling things could see the results of the influence more easily. That little widget that Tauer points out is not only proof of the customer influence that he observes through it, but proof that Andy Tauer was influenced by its function.

Google had already monetized search influence, which is the most direct way to intervene into people's buying, but Facebook correctly deduced that THEY could intervene at an earlier point in people's awareness. They just needed to get people, including influential people, on Facebook, and not elsewhere.

The difficult parts of deciphering social media influence are basically being handled by Facebook, then provided to Andy as a handy feature. The fact that he can correlate influence so easily on Facebook doesn't mean that there is no influence outside Facebook. In fact, his primary way of influencing me has been ads on places like BN - his blue pentagonal bottle and the positive associations that ride along with it are stuck in my mind precisely because of that. I despise Facebook for a variety of reasons, and cannot be reached through it.

Let me spell that out even more clearly. Tauer needs to be more skeptical of the zero he's getting outside Facebook. Facebook actually has a bias to show him strong influence on Facebook, that is hard to compute outside Facebook. Is Facebook providing him with equally sophisticated tools to gauge influence outside its digital walls? I think not. Not in their interest to do so.

Personally, I hate sample draws, because they reach and encourage the greedy part of me. However, I love the fact that samples are provided to reviewers, because reviews by bloggers ARE influential to me - mostly in a factual, observation-driven way. I will Google blogs all the time when making buying decisions. In that sense, Google is my influence peddler.

Bottom line is simple. Tauer has been sucked into Facebook. He will have even less influence on me now. If he wants to influence me, and others who avoid Facebook, he'll need to keep some presence outside Facebook.
 

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Let me set the record straight. I wrote the post because I was interested in how a relative newcomer like Dusita comes in and charges 400 euros a bottle, and what's more, convinces people to pay that. Ironically, I had Andy Tauer in mind when I wrote it, because I wondered to myself, how must someone who slogs away at the coal face of perfumery and charges fair prices for his perfume feel about someone who just sweeps in and commands such a high price? Well, I don't know about you, but the "how" of how someone might do that is very interesting to me. But I see that many people - including Andy himself - felt I was praising the perfume or the pricing. I am surprised that so many people drew that conclusion, but there you go.

I have always been a big Andy Tauer fan, and love to support guys like him who work hard at their craft day in and day out without a break. But in his blog post, he has accused bloggers and writers like me of being "unhelpful". I don't see how. I have bought his perfumes (at full price), included his work at the top of a Top Ten list of Niche Fragrances that Every Beginner Should Sample, and in my recent Basenotes Christmas Gift Guide, I included three of his products and asked readers to buy directly from the Tauer Parfums website because he is giving 10% of all turnover in December to charity. And yet, let's be clear, it is not my job as a perfume writer to help any perfumer or perfume company. If I recommend Andy Tauer or his perfumes, it is because I believe in them, and in him as an artist. Nobody is paying me to say nice things about him or his company.

Lastly, with regards to his remarks on his blog (below) about how writers are misunderstanding their roles and that it is "not ok" to be mixing editorial opinion with reviews, I just have to say that I disagree it is a perfumer's role to shape how a writer writes about perfume or any other subject. It does make me wonder, though, if other writers are getting compensated, either in money or perfume, for their reviews, since he obviously feels strongly that he has the right to define how I write.

"In the mean time, I figured that there is also a confusion about the role a blogger plays. Maybe I will do a post about this later, too. Is the blogger a journalist (providing information about what happens in the world), a columnist (explaining the world and putting it into a context) or a critic (commenting on a personal level about a product) . Often, all three aspects are mixed into one post and this is not ok and leads to confusion...."

Great post! I have to say that I agree with your final disagreement, if only for free speech reasons. We're adults. Speaking for myself, I'm fully capable of sorting out what is reporting, what is explanatory, and what is criticism. And I may enjoy single pieces, paragraphs, sentences, phrases and even words that are all three. As far as I'm concerned, it's more than OK - it's beautiful. The very reason old-school journalism is dying is its lackadaisical dishonesty in sorting out these things, and pretending to be fully one or the other, when it was obviously not, and worse still, doing none of them effectively.
 

PerfumedLady

Basenotes Plus
Basenotes Plus
Jul 4, 2010
Just want to say I'm sorry, Claire. I know you've been a big fan of Tauer perfumes for a long time and that his work figures very, very importantly into your perfume history. We've talked about his freakin' fantastic roses. My stomach sank when I saw this as I knew it would surely hurt you.

If it's any consolation, in reading his blog post and the comments, I don't think he meant to sound so harsh. But as pointed out by Trilby Lark, this might be tough to talk about for someone in his position, who has worked so incredibly hard to get where he is. And I do think there's been a misunderstanding on top of it all. I knew you must have been thinking of Andy (as one of the good, honest guys) in reading your blog, but maybe that's because I know you a bit. But I doubt that helps. Again, I'm just sorry.
 
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Duke Hunt

Well-known member
Sep 17, 2010
Lastly, with regards to his remarks on his blog (below) about how writers are misunderstanding their roles and that it is "not ok" to be mixing editorial opinion with reviews, I just have to say that I disagree it is a perfumer's role to shape how a writer writes about perfume or any other subject. It does make me wonder, though, if other writers are getting compensated, either in money or perfume, for their reviews, since he obviously feels strongly that he has the right to define how I write.

"In the mean time, I figured that there is also a confusion about the role a blogger plays. Maybe I will do a post about this later, too. Is the blogger a journalist (providing information about what happens in the world), a columnist (explaining the world and putting it into a context) or a critic (commenting on a personal level about a product) . Often, all three aspects are mixed into one post and this is not ok and leads to confusion...."

I had to read his last quote several times, I still don't understand it. Is he really pontificating like some kind of self appointed arbiter on what's acceptable for other people to write? All because it doesn't conform and fit into some kind of ideal sphere which he thinks is acceptable.
 

Redneck Perfumisto

League of Cycloöctadiene Isomer Aestheticists
Basenotes Plus
Feb 27, 2008
Just want to say I'm sorry, Claire. I know you've been a big fan of Tauer perfumes for a long time and that his work figures very, very importantly into your perfume history. We've talked about his freakin' fantastic roses. My stomach sank when I saw this as I knew it would surely hurt you.

If it's any consolation, in reading his blog post and the comments, I don't think he meant to sound so harsh. But as pointed out by Trilby Lark, this might be tough to talk about for someone in his position, who has worked so incredibly hard to get where he is. And I do think there's been a misunderstanding on top of it all. I knew you must have been thinking of Andy (as one of the good, honest guys) in reading your blog, but maybe that's because I know you a bit. But I doubt that helps. Again, I'm just sorry.

I agree - I not only don't think he meant to sound harsh - the more I re-read his post, the less harsh he actually sounds.

Many of his observations are interesting and true, but it's easy to interpret them wrongly. For instance, he scoffs gently at the comparison of LVMH products with artisanal niche. LOL! I love to do this, but of course with eyes wide open. Not all of us who would so such a thing are complete idiots. I love them both, the corporate and the artisanal, and excuse them both for their differences - their relative strengths and weaknesses. Apples and oranges? Of course! But for every beginner post asking critically why Tauer Incense Rose can't be skankless like Armani Prive Rose d'Arabie, there will be an educated post comparing the rose notes themselves. Still, I can appreciate the frustration perfumers must feel as people fail to appreciate WHY perfumery is what it is. In that sense, I think that some of his criticisms strike here, but the next ones there, and we should be careful not to assume that the whole thing is directed at anybody in particular.
 

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