Bartlebooth's Review of Aramis Cool Blend by Aramis

Cool Blend seems to be pitched at those that crave a contemporary calone imbued fragrance, produced with decent ingredients, and emboldened by a marquee brand. It does indeed produce a cool feeling as it evolves, but the title most likely is an attempt at attracting the hardcore Cool Water users, the word “blend” supposedly adding a click or two of gravitas.

As far as the fragrance itself is concerned, it actually generates limited quality, is very linear, and lacks both longevity and projection. The dense powdery opening is smooth, lightly aquatic, and modestly spiced. Once the thinnest veneer of citrus has been extinguished in the top notes, it largely maintains the same accord, just on a decaying orbit.

A noble attempt by Estee Lauder to add some modernity to their range, but I find myself underwhelmed

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