US fashion brand, Tommy Hilfiger, has signed a new fragrance license agreement with Give Back Beauty. The license was previously held by Estée Lauder Companies, who have worked with Tommy Hilfiger fragrances for almost thirty years.
“The partnership with Give Back Beauty marks an exciting new chapter for our Tommy Hilfiger beauty and wellness business. Harnessing our shared commitment towards creativity, sustainability and innovation, we are confident that Give Back Beauty will accelerate global success for this category, including through the launch of fresh new product lines. Itsstrength in the direct-to-consumer market and in engaging with Gen Z and younger consumers will play a key role in further amplifying the reach and impact of our brand.” said Martijn Hagman, the CEO of Hilfiger.
Estée Lauder Companies announced last year that it was winding down its Aramis & Designer Fragrances division by 2023. As well as Hilfiger, ADF was responsible for fragrance brands such as Donna Karan (now with Inter Parfums), Michael Kors (now with Euroitalia) and Zegna.