Timothée Chalamet to be new face of Bleu de Chanel

Chanel have announced actor Timothée Chalamet as their new ambassador for their flagship men’s fragrance, Bleu de Chanel.

Timothée Chalamet gained significant recognition for his breakthrough role in the critically acclaimed coming-of-age drama “Call Me by Your Name” (2017), where he portrayed the character of Elio Perlman. Chalamet’s portrayal earned him widespread praise and an Academy Award nomination for Best Actor, making him one of the youngest nominees in that category in over seven decades.

Renowned for his emotive acting style, Chalamet has displayed versatility in films such as “Lady Bird” (2017), “Beautiful Boy” (2018), “Little Women” (2019) and “Dune” (2021).


Chanel say, “With a dynamic energy as raw as it is refined, the French-American 27-year-old actor has gained a distinguished worldwide reputation, while still at the dawn of his career. Apart from his audacious style and unapologetic charm, Timothée Chalamet personifies the visionary and edgy spirit of the next chapter of BLEU DE CHANEL: a man who does not limit himself to the ordinary boundaries life sets and looks beyond what is visible.”

Prior to Chalamet’s appointment, French actor Gaspard Ulliel, was the first face of the scent, which launched in 2010. He fronted the fragrance until his untimely death in early 2022.

Recently Chanel announced another new face, Whitney Peake, for their feminine fragrance, Coco Mademoiselle. The campaign for which is below:

Bleu de Chanel is available as Parfum, Eau de Parfum, Eau de Toilette and a range of ancillary products.

The Bleu de Chanel advertising campaign starring Timothée Chalamet, shot by Mario Sorrenti will be released in June 2023, followed by the release of the campaign film, directed by Martin Scorsese, in fall.

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I think that this young actor is a very good choice to represent the fragrance.

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So you're saying the blue in his eyes is from overspraying Bleu de Chanel, not using spice.

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Great choice to keep Bleu alive

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This must make @ClockworkAlice very happy.

If I weren't old enough to be Chalamet's mother I'd probably have a big ol' crush on him.

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This must make @ClockworkAlice very happy.

If I weren't old enough to be Chalamet's mother I'd probably have a big ol' crush on him.

It does, it does!
I myself would give something more youthful and more unisex than Bleu to Timothy, but hey, it's still so cool!

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For Chanel to sign a new deal with Chalamet for Bleu could be indicative that they have no intention of releasing a new men’s flagship fragrance anytime soon. 13 years and counting...

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I read the title and thought "Wait a second - that's that 'Dune' guy!" Excellent choice! As the biggest resident fanboy of Bleu de Chanel, I approve!

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