The company say:
City and nature, sparkling together
Today, nature’s foray into the heart of the city is the new challenge launched by the brand, as it once again casts all clichés aside: because the city is not monotonous nor is it monochromatic; it knows how to surprise those living within its walls. The signature of Issey Miyake’s new spring fragrance City Blossom is life in bloom.
Top notes for the fragrance include pink peppercorn, citrus notes and a hint of calone, a nod to the original L’Eau d’Issey. Heart notes include osmanthus flowers, freesia and magnolia; with the base notes made up of Virginia white cedarwood, ambrox and white musk..
Perfumer, Morillas, says:
“I have great admiration for L’Eau d’Issey, and while I have met the challenge of creating a temporary reinterpretation of it, I have the greatest respect for the values it has conveyed since its creation.”
Issey Miyake have collaborated with a young French visual street artist, Mademoiselle Maurice, to illustrate the packaging:
Through her interpretation of the L’Eau d’Issey advertising campaign, the iconic bottle and its box, the visual identity of City Blossom was born, the same way a chrysalis that has become a butterfly prepares itself to swirl around in the lights and tumult of the city…
Falsely vulnerable. Truly desirable. Totally evasive.
Issey Miyake L’Eau d’Issey City Blossom will be available this Spring as a Limited Edition 50ml Eau de Toilette