Chanel have announced that actress, Whitney Peak, will be the new face for Coco Mademoiselle. Peak will take over from Kiera Knightley, who became the face for the fragrance back in April 2006.
Peak is a Canadian actress of Ugandan origin, born in Kampala in 2003. After moving with her family to Canada at 9, she began her career with a small role in Aaron Sorkin’s film Molly’s Game, and she went on to star in the Netflix series The Chilling Adventures of Sabrina and Home Before Dark on Apple TV, as well as in the fantasy movie Helvellyn Edge by Joah Jordan. In 2021, Whitney landed one of the lead roles in the reboot of the Gossip Girl series, and its season 2 has debuted in December 2022 on HBO. In 2022, she also starred as the lead in Hocus Pocus 2 by Anne Fletcher, which was released on Disney+ end of September. In 2023, she is set to film three movies, all still confidential.
Chanel say, “Whitney Peak’s joy, spirit, and energy are contagious. She is the embodiment of today’s youth whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel. She is the incarnation of Coco Mademoiselle’s original personality, a young woman who moves towards her destiny to become who she truly is and wants to be.”
The new Coco Mademoiselle advertising campaign staring Whitney Peak will be unveiled in March 2023.
Chanel have also announced a new product in the Coco Mademoiselle line-up: Hair Perfume, which “reveals the signature scent of ultimate refinement with every movement, for a delicate, ethereal impression.” Available from 22nd February