Dior celebrate tenth anniversary of J’Adore with touring retrospective exhibition

the 10th anniversary of J’Adore and to celebrate this, Christian Dior  is launching its first official retrospective exhibition, titled Christian Dior: Couturier Parfumer at Iguatemi, Sao Paulo on Friday, July 31st. The exhibition, which is to travel around the world after its debut in Brazil, focuses on the story of Christian Dior (the man) and will showcase the cultural history at the time of each scent’s creation, as well as the social impact each fragrance had on the world – starting with Miss Dior in 1947 to today.The company chose to start in Brazil as J’Adore is the highest selling fragrance in the country.

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