Courrèges launch new scent, Le Messager, inspired by blue-inked love-letters

Courrèges newest fragrance, Le Messager, is inspired by the smell of ink from a letter between two lovers, and described as “olfactory interpretation evoking the blue of the ink deposited on the correspondence between two lovers.”

The fragrance, developed by Courrèges creative director Nicolas Di Felice, features notes of bergamot, vanilla musk and ink.

To promote the fragrance, Courrèges have left a phone number to call on their Instagram account – when you call the number, a female voice reads you a poem which begins “An Ode to a Stranger”. The mystery woman then invites you to contact her on Whatsapp, where you have the change of obtaining a sample or full bottle.

Le Messager is available as 30ml, 50ml and 100ml Eau de Parfum

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Already own this. Got it about a week ago and it's wonderful!

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I don't like vanilla notes, but everything form the concept, to bottle presentation, to the marketing campaign is brilliant.

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