The Tokyo Olympics stirred a resurgence of interest in Japanese taste in the West, and Shiseido began developing cosmetics oriented to these overseas markets. Among these was the fragrance Zen, named for a religious philosophy well known in the West and often associated with the essence of Japanese culture. The bottle's understated black lacquer background and gilded images of autumn fields and gardens (based on motifs found at Kodai temple) were designed to evoke a mysterious sense of Oriental subtlety and profundity.
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