Mmm...I like this one. I got a sample for my wife and she wore it today. She's also tried the Penhaligon's Bluebell previously, and I must say that Jo Malone's Wild Bluebell is much fresher smelling and enjoyable overall. It has some similar notes to the Penhaligons, but the Jo Malone fragrance outshines the Penhaligon's, which comes across more musty and synthetic to my nose. I will definitely get her a bottle of this at some point. She liked it a lot as well. Thumbs up.
One of those melon/lily "aquatic floral" perfumes. There are quite a few of these out there, and I judge them by one easy criteria - Without sufficient attention to detail, it's easy for these to deteriorate into a cheap green chemical mess that smells like hand sanitizer. Wild Bluebell passes the "doesn't-smell-like-Purell test", using a juicy quality to make the melon smell realistic instead of synthetic, while simple white flowers and subtle soap keep the lily from smelling chemical. Meanwhile, there's a saltiness to the whole mixture that hints at warm climate while giving a quiet mineral depth.
Actual bluebell flowers don't grow where I live, so I can't judge whether or not this does justice to the name, but I give it a thumbs up. The Jo Malone line does a good job with deceptively simple but carefully crafted florals and Wild Bluebell is another good example.
Odysseusm describes it well; on my skin the sweetish melon entrée is pleasant and after about twenty minutes gives way to the bluebell and the lily of the valley; he latter being more discreet and a touch fresher than it's Penhaligon's namesake. In the drydown a gentle amber an rose shows up. Overall very nice, never sweet after the top note and never cloying. the fragrance is close to my skin, with poor projection and silage, as usual for Jo Malone, but excellent for the office and for layering.