Lubin say:
UPPER TEN is an homage to what American poet Nathaniel Parker called back in 1852 “the ten thousand that matter”: this informal group referred to 10,000 of the most powerful and visionary men who decided to join their efforts to build the economic and industrial supremacy of the United States and establish its influence around the world
Lubin previously had a fragrance named Upper Ten, launched in the twenties, but this is apparently a completely new scent.
Upper Ten (new) fragrance notes
Head
- cinnamon, cardamom
Heart
- cedarwood, sandalwood, geranium, leather
Base
- amber, musk
Where to buy
Latest Reviews of Upper Ten (new)


With only a few sprays, this performed well with sneaky good projection that keeps coming back to your nose without effort. Longevity is also good, lasts all day.
ADVERTISEMENT


Overall I thought it smells and performs decently enough to wear but for a Lubin, it inevitably falls short of critics' expectations. Neither did it win points for spinning a historic yarn to mask its clear lack of originality and cheap, synthetic construction.
In case anyone wishes to convince themselves of this fragrance's superior'quality', I have the taken the liberty to list down the official notes. But in my humble estimation, Upper 10 fails to register any higher than 6 or 6.5 out of 10. I suppose that means we'll have to wait longer before anyone makes America great again.
TOP:
Italian bergamot, bay rose, saffron, juniper berry
HEART:
Cinnamon, cardamom, peach, orange blossom,
geranium
BASE:
Cedar, sandalwood, leather, patchouli, white musk, dry amber