Lubin say:
UPPER TEN is an homage to what American poet Nathaniel Parker called back in 1852 “the ten thousand that matter”: this informal group referred to 10,000 of the most powerful and visionary men who decided to join their efforts to build the economic and industrial supremacy of the United States and establish its influence around the world
Lubin previously had a fragrance named Upper Ten, launched in the twenties, but this is apparently a completely new scent.
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