Penhaligon's says:

A fragrance for a new generation of gentlemen, inspired by the scents of the workroom at Norton & Sons, bespoke tailors of Savile Row.

Sartorial fragrance notes

  • Head

    • Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger
  • Heart

    • Beeswax, Cyclamen, Linden Blossom, Lavender, Leather
  • Base

    • Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber

Where to buy

Latest Reviews of Sartorial

I will start by saying that this fragrance is unapologetically old fashioned. But with a modern twist in it. It is fresh but also a bit sweet, sharp but a bit powdery, slightly animalic, elegant and mature. This is one of the most complex perfumes I have ever smelled. This complexity makes this very special to me, in a way that I only allow myself to wear it on special occasions. Another plus is its performance. I own quite a few fougeres and this is probably my favorite one together with Beau de Jour by Tom Ford. These two fragrances are like yin and yang to me. They serve the some purpose but this one is tradition that has modernity in it whereas BDJ is modern with tradition in it.
10th February 2023
Metal usually has a smell only when our skin touches it. It's a reaction, it's what our oils, perspiration, essence, does to its surface. The breakdown of these elements is what creates that smell. One component that is produced is octenone, which humans can detect at concentrations as low as 5 parts per trillion. It's about contact. We also see this contact in play with the use of a hot iron when it hits a shirt: water, heated conductors, perhaps some butyric acid from traces of residual sweat. Contact.

Bertrand Duchaufour endeavored to capture this essence of contact on metal through this "hot steam iron" accord and I do get that sensation and some spray starch from wearing a crisp Oxford shirt. That satisfaction that I would feel once upon a time when I had to dress up for work, commute, and appear in an office, which is now long in the rearview as I now permanently work from home. Earthy, sweet beeswax and dusty lavender enhance this effect and as it all unfolds a linden blossom stirs up emotions: goodbye summer.

There are echoes of my old man splashing on Brut, but let me be clear this is far from a facsimile of that, because there is the whole atmosphere, the honeyed glow that is the promise of a fresh day, a sparkle in willing eyes, some loose change in the pocket, some music playing to energize: Michael Penn's "No Myth" plays. Tying up some fine leather wingtips, throwing on a cap, and I am out the door into the wild human expanse. Looking for contact.
4th October 2022

I smelled this many years ago at a local small boutique and I can't get it off my mind since then. It struck me as very deep and contemplative. I've never been to a tailor shop before so I don't have that association to make, but it took me to a library stacked with old books floor to ceiling with no windows in an old damp building full of wooden decor. It placed me in that state of mind and I kept sniffing it because it gave me the strongest sense of nostalgia that I ever got from a fragrance.

I haven't bought it, simply because I have to be in a special state of mind to wear it - perhaps when I want to sit down with myself and think deeply and with brutal honesty. I find it hard to be social wearing Sartorial because it will probably wipe the smile off my face.

So because of how powerful this fragrance is, I'm giving it a thumbs up. That doesn't mean that it's right for me, because I can't think of many occasions when I can wear it comfortably. Definitely try it before buying.
20th July 2022
A lush, lavender forest that is both slightly harsh and fresh out of the shower clean. Sartorial has strongly vintage vibe, and authentic barbershop smells you can find, and it's aromatic qualities, sweet and wet talcum powder vibe, subtle herbals and smooth over all effect declares it one of the best of it's genre.

Sartorial opens up sharp lavender with a hint of metallic and sweet notes, and goes ahead taking along it's sweetness of the opening, but never forgets to get rid of that sticky syrupiness, and dries down to a simple yet comforting and alluring aroma with oakmoss and leather. I also find ylang ylang and some sweet vanilla like fresh note ( which i think is coumarin) the dominant notes. A well done modern take on a classic formula.
11th May 2022
I disagree that At the Barber and Sartorial are so similar that you don't need both. You probably DON'T need both, but I felt At the Barber was an oily barbershop tonic which, while pleasant, is 100% being at an old style barbershop, while Sartorial is the amazing and wonderful smell of steam-pressed high end linen shirts; metallic, starchy, slightly chemical, clean. Then the dry down brings the smooth barbershop scent, with green wood, soap, and that faint metallic note still. Sartorial is somehow outdoorsy and soapy at the same time. While it is arguably very very masculine, in the starched white dress shirt and barbershop way, I adore it and wear it myself. Not unisex, but easily enjoyed by anyone. And to some degree, soap is unisex so the clean starchy soap metals of this melange are sure, unisex. Why not?
7th December 2021
After a brief aldedydic-metallic blast, a violet leaf, a neroli note (soft and smooth), some cardamom and a pepper note combine to a rather unique impression that is full of discreet fresh and slightly herbal spices. at times touches of ginger give it a slightly crisper touch. An intriguing start.

The drydown brings out floral elements, mainly a pleasant lavender, with linden blossom and tins of beeswax, which all contribute a discreet background sweetness.

The base adds a smooth leathery undertone together with wood notes, mainly cedar and a touch of gurgum presumably (it is rather weak), with the herbal-spice note being enhanced by a myrrh impression that combines with a darker patchouli. This patchouli is rather soft without any harshness or edges. The sweet side is further affirmed by a discreetly honeyed tonka together with a set of white musks, but these find a counterbalance in the emergence of a restrained ambery oakmoss with an underlying carpet of white musks underneath. Towards the end I get a bright and somewhat soapy background impression.

I get moderate sillage, very good projection, and eight hours of longevity on my skin.

The first half of this spring scent presents an interesting and quite various array of a combination of elements, with the softly spicy character the main constant that holds it together. It is only in the base that the name appears more relevant, with the leather and woods alluding to the tailoring profession's premises.

The first part is the more original part with its interesting twists, whilst the second part, which displays the sartorial theme, is the more predictable, traditional, and also the more generic one, with many of the vast array of ingredients unable to develop fully - "the more the merrier" appears to be the motto here. Some of the base ingredients are of good quality though. Overall though an nice creation. 3.5/5

22nd January 2021
If you like classical fragrances you might like this. It smells similar to how some classical smelling white soaps are scented. That's in the opening. More or less an everything but the kitchen sink thing.

In the drydown the beeswax becomes more and more prominent. The honey is background only. It does steer things away from the kitchen sink combo.

A muskiness as can be found in Grey Flannel also joins in.

That does make for a nice enough scent all in all but it's definitely not for me.
20th December 2020
The old reliable

Sartorial is a pleasant fougere that's one of the stronger offerings from Penhaligon's. Its spicy, peppery opening gives way to a warm amber drydown lightly dusted with tonka. The fragrance has a lovely depth and maintains a dark and bitter edge so that it does not collapse in the dry down, nor succumb to becoming overly sweet.

Its longevity on my skin was surprizing. I gave myself one spray to the wrist in the late afternoon and this lasted until the next morning.

This is a great fragrance for daily wear that is neither obtrusive nor boring. It also, for lack of a better, more analytical explanation, just smells very good to me.
30th December 2019
This is a beautiful gentlemanly barbershop fougere scent that smells like a niche version of Brut aftershave. The dominant notes in this are a mix of lavender, the scent of metal, green herbal notes that smell of oakmoss, and a splash of honey. The mix of the 4 notes is extremely pleasant. I especially like the herbal green notes in this, and in fact I prefer this to Houbigant's Fougere Royale (another barbershop fougere that I used to own). Performance is also pretty great with this fragrance. Maybe the best of the Penhaligon's lineup, along with Castile.

28th May 2019
A pastiche barbershop foguere through and through. A combination of natural lavender and oakmoss with green synthetic aldehydes and a spicy backdrop of pepper and cardamom. Given the "everything but the kitchen sink" notes listed, you would think this would be a bit of a mess: instead, the scent is much more linear and straightforward. As it dries down, the spiciness intensifies and the leather comes forward, with very gentle notes of honey and powdery vanilla.

Eau de Toilette fragrances are generally not my thing: the scent is far short-lived for me to enjoy. However, I find that they can be much sharper, more jagged and exciting while they are around. This is the case with Satorial: it doesn't project much and the longevity is 4-5 hours (2-3 as a skin scent) but it does have a lot of interesting bite.

It's a masculine scent, more retrograde than modern. I find this to be good for what it is: at $35 for 1 ounce bottle it should be in the collection of anyone who enjoys an interesting take on a barbershop scent. It's shockingly straightforward and a bit weak but it's a very nice ride while it lasts.

9th March 2019
Here's my recommendation: You should have either Penhaligon's Sartorial or Maison Margiela's At The Barber in your cologne collection. These are so close that I believe one or the other doesn't add much to the mix. I'm guessing that whichever one you start with first, you'll fall in love, and then after getting the other, you'll prefer the one you've been using. I like them both, but I've had At the Barber for several months, sampled Sartorial, and concluded, based on price and scent, I'll just stick with the one I have.
21st February 2019
This day, 2018 Aug 27 :

A straight-up homage to a previous designer release from 2003 (hint: tin can) this one is very likable based on the structure alone. It's a twist on the classic anise fougere a'la Azzaro and the aforementioned YSL juice.

But for me, the balance is off and the heart becomes a one-note affair for so long that I just want it to be over by time the base is revealed.

Well-made and sample-worthy, for certain, but I think this is done better, cheaper by others (see Pasha de Cartier).

Two thumbs sideways.

27th August 2018