The company say:
Ruh recreates the smell of my office first thing in the morning. As I enter through the wooden doors, I am greeted by the smell of freshly brewed Arabic coffee (gahwa) along with the accompanying milk tea (karak) that is brewed for a long time with lots of cardamom and the distinct fizziness of saffron.
Ruh fragrance notes
- Rose, Coffee, cardamom, saffron
Where to buy
Latest Reviews of Ruh

Like the rest of the line, Ruh is priced at $165 for 50ml, in extrait concentration, and is sold in the US at boutiques like Luckyscent (where I bought the discovery set of five) and others, and it performs well.
7 out of 10

Smells like creamier later, if that makes any sense. No one note overpowers the other. Magnificent blend!
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Take note perfumers - This is how a saffron should be done.
It is the main player with rose and spice supporting it.
Unlike other reviewers, I dont get much coffee here.
This is a great saffron scent.

This is the first thought that comes to my mind when the opening blast hits my nose mainly with a dominating saffron, a pleasant cardamom and a rose impression. The saffron is not light and bright like in, for instance, Comptoir Sud Pacifique's Sultan Safran, but darker, richer and more intense.
The rose is quite dark, smooth with just a modicum of glowing booziness. The coffee component is neither standing out nor particularly prominent - this is quite different for more directly coffee-dominated products like L'Eau de Navigateur. On my skin, the coffee permeates the opening triad and, infused with a hint of weak black tea, is part of the olfactory fabric in an unobtrusive manner.
Towards the base a restrained and slightly raisinous ambery aroma is added, with hints of musk, dark hesperidic glimpses and woodsy impression; all this is smoothly intertwined to form a multilayered fabric of olfactory artwork.
I get moderate sillage, excellent projection and an astounding - for natural ingrendients - ten hours of longevity on my skin.
Quality!
This sums up this oriental-gourmandish autumnal composition, as the most outstanding feature is the amazing quality of the natural ingredients. Some fragrances sport two or three dozens of notes that end up resulting in a disjointed mess. This scent, supremely skillfully pleated from comparative few and as such fairly standard main chords, does the opposite in a convincing manner. 4.25/5.
The name is correct: This creation has spirit.