The company say:
Rituals of ancient cultures. Myths, symbols, religions hidden in one perfume. Heady narcissus like rich golden nectar. Red explosion of emotions. Distillation of time. Everlasting sunrise. Rituale is perfumed blessing for your daily rituals, prayer whispering on your skin. Caring, wrapping balsam. It is your inner temple. Perfumes normally follow the wind while Rituale goes against the wind. It comes and never goes away. Bless your day, create your own ritual.