Private Label fragrance notes
- papyrus, vetiver, leather, labdanum, birch, cedar, patchouli, sandalwood
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Latest Reviews of Private Label


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Comparisons to Gucci Guilty Absolute are appropriate, though Private Label lacks the shrieking bandaid/plastic note that makes GGA unwearable for some of us. (Not hating; I suspect it's a note sensitivity not everyone shares.) While I'd never say Private Label is easy to wear, and it's much stronger and more intense than GGA overall, its composition is better balanced and more to my taste. Different strokes.
Performance is pretty close to nuclear. A single spray lasts all day, gets in your clothes, survives a trip through the laundry, and might wake your neighbors at odd hours. It's clearly an oily, resinous scent; your skin will glisten after application, so apply carefully. Definitely not a work or date night scent, but that's half the fun.

Smells of intense dried leaf with hints of green left in it. Dry, gritty, dark and warm in its projection. A scent truly meant for the woods..It won't disturb the environment, rather blend with it.
Drydown is almost barnyard like oudh
Not for the faint hearted.. Sample.

The last time I felt that outdoorsy thrill was from vintage Caron Yatagan. Possibly Lorenzo Villoresi Yerbamate. Maybe even Nasomatto Hindu Grass. I also enjoyed Jovoy Incident Diplomatique. Jovoy Private Label is a stand-out, and one of the very few fragrances I have fallen in love with in the post-apocalyptic IFRA-approved era.

Obviously it was intended to smell this way, so it must be appealing to some folks. But I prefer perfumes that with their fragrance, put me in a good mood, and this is certainly not one of them.
But at least it lasts forever.

After a while it settles into a dark woody earthy oily leather with a black rooty vetiver and it lasts and projects forever.
Not my cup of tea at all!

PRIVATE LABEL snuck up on me. Not the kind of scent I would ever expect I would like. Strong, earthy, kind of grimy vetiver is what sticks out. Leather and patchouli contribute, but the dirty vetiver dominates to me.
For me, it's kind of a solitary "Covid confinement" kind of scent. I enjoy wearing it around the house, but doubt I would wear in an office, on a date or out socially.
Nothing sweet or inviting in this one. Dark, brooding, austere. Inordinately masculine.


Hoo hoo boy. I like this one. Its a leather patchouli wood. Its got vetiver, dry and stark. The labdanum gives this a bit of a booze aspect. In the heart, I don't see the note, but I feel some tobacco, or something interacting to give me that impression. Birch gives her a little smoke. Its good. Good strength, nice bottle. I'm impressed. My first Jovoy I've tried, and its a winner. Thumbs up.

Its deep rich a little dark masculine fragrance.
Kinda boozy quality on dark vetiver over smoky leather, patchouli gives spicy herbal feel to it .so glad find one here in my collection.

Jovoy are a grown up fragrance house that makes opulent fragrances for the refined frag head. Here we have another success that just radiates off my skin.
On a separate note, I will add that Jovoy have some of the best presentation in the game. They are also super generous with samples.