Private Label fragrance notes
- papyrus, vetiver, leather, labdanum, birch, cedar, patchouli, sandalwood
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Latest Reviews of Private Label


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Comparisons to Gucci Guilty Absolute are appropriate, though Private Label lacks the shrieking bandaid/plastic note that makes GGA unwearable for some of us. (Not hating; I suspect it's a note sensitivity not everyone shares.) While I'd never say Private Label is easy to wear, and it's much stronger and more intense than GGA overall, its composition is better balanced and more to my taste. Different strokes.
Performance is pretty close to nuclear. A single spray lasts all day, gets in your clothes, survives a trip through the laundry, and might wake your neighbors at odd hours. It's clearly an oily, resinous scent; your skin will glisten after application, so apply carefully. Definitely not a work or date night scent, but that's half the fun.

Smells of intense dried leaf with hints of green left in it. Dry, gritty, dark and warm in its projection. A scent truly meant for the woods..It won't disturb the environment, rather blend with it.
Drydown is almost barnyard like oudh
Not for the faint hearted.. Sample.

The last time I felt that outdoorsy thrill was from vintage Caron Yatagan. Possibly Lorenzo Villoresi Yerbamate. Maybe even Nasomatto Hindu Grass. I also enjoyed Jovoy Incident Diplomatique. Jovoy Private Label is a stand-out, and one of the very few fragrances I have fallen in love with in the post-apocalyptic IFRA-approved era.

Obviously it was intended to smell this way, so it must be appealing to some folks. But I prefer perfumes that with their fragrance, put me in a good mood, and this is certainly not one of them.
But at least it lasts forever.