Preferred Stock fragrance notes

  • Head

    • Citrus Notes
  • Heart

    • Spicy Notes
  • Base

    • Sandalwood, Musk, Patchouli, Vetiver

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Latest Reviews of Preferred Stock

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This smells like the 80s to me. I know it came about in the 90s, but it reminds me of the 80s. Before the aquatic trend fills up everywhere, however venerally school kids wore the aquatic, driving up it's sales. Borderline old manish but ballsy. Manly and macho. Preferred Stock reminds me of Drakkar Noir and Oscar de la Renta pour Lui with it's classic 80's masculine vibe. It is spicy, herbal, bitter, leathery, little soapy and with a balanced musky base that blends so well and provides a nice aromatic sillage. It can be business or pleasure.

In fact, herbal in the beginning, mossy in the middle and musky woody leathery in the far dry down. A classic fougere almost always has a pine accord somewhere just like this one. The spicy note is just in the right measure, not too little not too much, and does not take hold of the fragrance like in many other spicy fragrances. Intensity, staying power and sillage are excellent. It is hard to believe one can get such a beautiful fragrance for so little money.

I love the dry down where a perfect herbal-floral bouquet with a warm leather accord that is ever so comfortable. It has decent longevity and doesn't smell as synthetic as you might suspect it would, given its price. There will be times you'll want to put it on, primarily for your benefit. I don't suggest wearing this to impress a woman, unless you know for certain she has a soapy leather fetish. Totally it is like a utility scent. An everyday, no fuss, unpretentious workman fragrance. If someone over 30 who is not into fragrances asked you to recommend a cheap, strong and versatile every day scent, Preferred Stock is perfect. Thumbs Up for sure.
6th September 2022
A decidedly gimmicky cologne that isn't a fraudulent effort on the part of Coty.

Preferred Stock has always struck me as an accessible, pleasant oriental scent for the budget-minded. Classy, masculine, and predictable men's cologne with a nice spicy component that leads well into the sandalwood-patchouli-vetiver concoction of the base, with a touch of musk to smooth things out.

Drugstore level cologne that isn't a sham, Preferred Stock is great for casual day and night wear.
24th August 2018

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Preferred Stock by Coty (`1990) has a rather interesting story. This is a fragrance that briefly began as a more-posh flanker to Men's Cologne/Men's Line by Coty (1955), which was Coty's attempt to re-enter the very small men's grooming and fragrance market after the mostly-forgotten pre-war Bacchus by Coty (1935). The original Preferred Stock by Coty (1955) was a yellow juice in a bottle with a blue label and gold lettering, detailing that men now had a "secret weapon" getting the ladies, I guess. Next to nothing of that iteration survives and it didn't market for very long, with Coty not releasing another stand-alone men's fragrance until they revived Bacchus in 1969. this time with a matching aftershave. After that, it was Coty Success by Day (1970) and Coty Success by Night (1970), which were more erm... successful, and Coty suddenly started making more-regular attempts at penetrating the by-then growing men's "cologne" market. Fast-forward to 1990, and Coty had a smash success with Stetson by Coty (1981), the unlikely oriental chypre that bore the name and license from the famous and eponymous American hat maker, so suddenly every men's fragrance was "from the House of Stetson" now, including a resurrected Preferred Stock. It's difficult to say how much like the 1955 version the 1990 iteration of Preferred Stock was, as the former is almost impossible to smell anymore, but this sure doesn't come across like a 1950's scent anyway. I'm actually glad for that, surprisingly. Unlike Bacchus and its time warp from the 1930's to the 1970's, a revived Preferred Stock formula from the 1950's would not have survived the 1990's.

The basic premise of Preferred Stock according to Coty is to be an exercise in sandalwood and vetiver, with some citrus up top, and if this was the 1955 version, I could believe it. Here however, we get something altogether more aggressive than just mid-century citrus and wood tropes. Preferred Stock must have some sort of aldehyde introduction, alongside some bergamot, some sour fruity essence which reminds me a lot of French Line by Revillion (1984) or Balenciaga Ho Hang Club (1987), with some soapiness and leather which smashes up Drakkar Noir by Guy Laroche (1982) into the mix with some carnation from Avon Cordovan (1982). Yeah, there is vetiver here, but it is buried underneath the soapy leathery fresh tones, clashing with the sourness, dandy florals, and eventually emerging only after the isobutyl quinoline settles with patchouli, oakmoss, and what feels like carnation right on the periphery. Preferred Stock is the dark cousin to the later Red for Men by Giorgio Beverly Hills (1991), and Coty would somewhat revisit this composition again with Coty Stetson Black (2005) fifteen years down the road. Overall, this has all the makings of an 80's powerhouse fragrance for men, with the complexity and clashing dynamics of musk, cleanliness, woods, leather, and a touch of smoke, but just lacks the actual power. Compromises must have been made to get this under budget, even if it wears long enough. I'd say you could almost year-round this stuff too, if it weren't discontinued. Best use for me is with a black tie or just when you want to smell like you read more than Facebook and Twitter.

Preferred Stock followed on the heels of Stetson, and would be joined by Coty Aspen (1989) brought over from the acquired Quintessence in 1993, to sit with Coty Gravity (1992) and eventually Coty Stetson Sierra (1993). With a nice and neat little "House of Stetson" portfolio that covered different moods and temperaments, Coty masculine fragrances would dominate the drugstore scene into the early to mid 2000's, where they (along with mail brands like Avon) would finally feel the squeeze from discount designer fare moving down-market into liquidators like Ross or TK Maxx. Within that 15 year span though, many a guy wore Preferred Stock, either because it was a stocking stuffer as part of a mini collection given away at Christmas, or just an impulse grab for a mostly-uninterested blue collar guy looking for "any cologne" that would get them through a wedding or funeral in a pinch. The latter was the case of my oldest brother Charles, who kept a bottle of this stuff in the bathroom, where I first caught my sniffs of it as a pre-teen. I've always had a soft spot for Preferred Stock due to this, and was extra saddened to learn Coty divested all its masculine drugstore staples (including the Stetson range) to focus on its designer portfolio, so I made sure to get a couple bottles in case the world ends or the stuff ends up the price of Creed on eBay after a while. This is a good clean leather scent, not worth a fortune to acquire post-discontinuation, but you'll smell like you have money at least. If you missed out, Red for Men is actually better anyway, it's just not what my brother wore so I'm partial to this. Thumbs up
16th August 2017
I've always been attracted to Preferred Stock solely by the name and package design. The black with red highlighting, and the geometric shaped logo that has a subtle gradation. Simple and very stylish. I assumed it would smell similar to Drakkar Noir.

It definitely reminds me of Drakkar Noir on the opening, although it's not necessarily the same. The reviews are accurate when they say it's like 25% Drakkar Noir and 75% Giorgio of Beverly Hills Red. Unfortunately it's really cheap and really crude smelling. Although I get hints of what it was trying to go for, if you wear this today, people will think you're wearing Raid.

I don't hate it though, at least as far as it's opening and heart notes are concerned. Like I said, I get the vibe it was going for. Raunchy and brash, characteristics of the 80s fragrances it was imitating. But there's a fine line between risky and eww. This walks that line but keeps falling over into "eww" territory.

The final dry down is really awful. Like dirt and cigarette butts. It's like you haven't bathed. It's how I imagine Pig-Pen from the Peanuts comic strip smells like.
3rd August 2017


Preferred Stock opens up with violets and black leather at the base. A slight whiff of cinnamon and black licorice. Sharp citrus and sandalwood merging together. A fair amount of white soap and vetiver puts a clean factor to the mix. This isn't overdone in patchouli to me...it's just enough to be sexy. This fragrance has a light "smokiness" to it from a interaction of the vetiver meeting the black leather. This fragrance sounds abrasive, but it dries down to a positive blend of clean/fresh and leather aromatic.

This black leather creation was Coty/House of Stetson's budget response to the pricey (at the time) and popular Drakkar Noir. Not an imitation but rather a unique design of it's own. Preferred Stock was probably one of the most commonly seen fragrances on bedroom dressers and this stuff just smelled far more luxurious than Drakkar Noir to me.

Odd recommendations to make:
If you pursue this fragrance go for an old splash application bottle. You'll smell everything in it and understand Preferred Stock more clearly. John Varvatos by John Varvatos (2004) is a modernized inspiration on this fragrance. Regardless of it's note pyramid it's related to Preferred Stock.
18th February 2017
I love it I wore quarts of this in the 90s and sadly enough I don't own it now.(but not for long)citrus bomb sandlewood and leather is what I get its got a sharp drakkar noir Gio red old spice vibe to me anyways, love it love it. fresh and clean no doubt
12th July 2016
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