Mûre et Musc is a clean, sheer musk composition with no frills. There is a vague lemony aspect to the soapy musk, initially, but thereafter it is almost a single note composition. It is not fruity at all, and the usual florals found in musk compositions (for e.g. rose in Kiehl's) are absent. Sillage is very soft, while duration is about five hours on skin based on a generous application.
Mûre et Musc is so ethereal that Kiehl's Musk seems opulent in comparison. Mûre et Musc is simply too subtle for my tastes; if this formed the base of a classic masculine with more citrus and herbs, I would be all over it. However, this could be ideal for anyone looking for a very straightforward and very low key but quality musk fragrance.
A key point in its favour is that even though it's a basic white musk fragrance, it has absolutely no synthetic or laundry musk vibe.
A nowadays classic piece of musky fragrance conjuring me a lot a friend which used to wear this accord many years ago. A romantic yet elusive balanced combination of lemon, soft greens, blackberries and musc. Unlike the "Extreme" version I detect an herbal/hesperidic aromatic twist making the aroma fresh and versatile. A solid particular musky fougere longly emulated by diverse following unsuccessful "olfactory attempts".
Lemon opening, very sunny, there's something evocative of time in rural Italy - limoncello, sun-warmed basil and tanned, musky skin. The berries aren't hugely prominent on me and stay beneath the musky fuzz. When they show, they're a little tart and very fresh; within 30 minutes it's a very clean and soapy laundry musk.
Leans very much to the feminine and I can see why it's a bestseller - it's sparkly and musky and pretty and easy. Performance isn't great, definitely not one of L'AP's more tenacious frags.