Launched in October 2014, as part of the company's 'By Request' collection, and named after the location of Floris' London headquarters where they have been based for over 280 years.
The company say:
Jermyn Street has the feel of measured and refined elegance, understated class and style. This is reflected in the fragrance we have created. From our shop on Jermyn Street in St James's, Floris has no need to look far for inspiration. The scent brings together a celebration of the immediate world around us, where we still develop and sell our fragrance with all the diversity and excitement that offers. Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. 284 years later we observe little has changed.
The fragrance brings together the unhurried pace of a crackling fire. The cutting edge galleries du jour where bright young things rise or fall. The upward swirl of cigar smoke on the corner. The fresh, crisp cotton of its renowned shirt makers all beginning with Henry Jermyn. We've drawn in our take on notes of gin and the old copper stills, with a splash of lemon. To the London plane - London’s most common tree and those that still stand around the store today , London bricks and portland stone. An iconic modern classic, which captures the essence of Jermyn Street throughout the centuries.
The fragrance was relaunched in August 2015.
Jermyn Street fragrance notes
- Bergamot, Mandarin, Green Vetiver, Violet
- Coriander, Vetiver, Armoise, Juniper Berry
- Amber, Cedarwood, Musk, Vetiver
Where to buy
Latest Reviews of Jermyn Street
However, as someone who enjoys scents that are unisex or skew masculine, and who struggles to find florals that don't seem very perfume-ish or overly sweet (whether by default or with my body chemistry) Jermyn Street has been a delight. It's an incredibly pleasant scent that leans masculine while remaining, in my opinion, quite light and delicate. Though I imagine it'll become a spring months scent for me, since I prefer more citrus for the summer heat, I've been enjoying wearing it around the house during the colder months as a little pick me up. It makes me want to try more artemisia scents, and I have a newfound fondness for violet.
Not the best of performers by any accounts but for its genre, it does the job admirably enough. And like a 2-minute roller coaster ride I really don't mind re-applying it just to relive the exhilarating experience all over again.