WINNER OF THE 2016 ART AND OLFACTION ARTISAN AWARD
Incendo fragrance notes
- fir needles, embers, incense, sage, pine, sun kissed dark skies
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Latest Reviews of Incendo

Very, very nice scent and a good point of entry for those looking for a smoky/woody campfire attitude without being choked by their own perfume.

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Gradually, a generic incense takes over, which is a shame. There a brand of incense called "Incense of the Southwest," made of three types of wood they burn there. Check them out, or visit Santa Fe in the winter. Anyway, the incense smell in this perfume becomes progressively drier, which may be the contribution of the conifer. That's about it. I find the fragrance quite faint; it doesn't last long.
I spend a lot of time in Tucson, and to me, this fragrance doesn't represent it at all. Tucson is a largely low-income, low-rise, dry, sprawling collection of developments, highways, and strip malls in the blinding light, with some wealthy white gated communities north of the city. I've never smelled woodsmoke there. If I were going to create the real scent of Tucson, it would have to involve rubber and air-conditioning.
All that being said, I bought this fragrance on my last trip to Tucson, because I want to support this local perfumer, and the smell is pleasant.
An artist trains her eye by drawing from life, and a perfumer must be attuned to the smells of the real world. If you're going to do an incense fragrance, it's important to know that there are hundreds of different kinds of incense. Thus far, only Comme des Garcons has really examined, experienced, and thought about them.

Incendo does well with their signature big sky image. It's the smell of a campfire at a distance, diluted through the cold night air–smoked sage and fir, not sweet and sticky and green but rather smoldering, dry, and crackling. It's a bit simple in the end without many material nuances, but it still plays with quite beautiful complexities of tone–light and dark, smoky and airy, warm and cold. It's streamlined, in a way, and though I may find some similarities with other fragrances in this same category (Slumberhouse's Norne, Profumum's Arso, or Hendley's Fume–all of which I love), it's the differences in Incendo that really sets it apart.
It's a joy to wear, as I've been doing frequently through the fall and into the winter. It's also a joy that La Curie's prices aren't sky-high, and that there are travel-size bottles to buy with abandon and not feel as if you've made a gigantic investment. (8.5/10)

Incendo puts forth the "burnt pine tree" vibe excellently, a blend of pine, fir needles, embers, incense, and sage yielding a robust blend that rivals some of the better examples of this concept that I've smelled. It has some bite but not a ton, not as much as, say, Timothy Han On the Road.
It partly embodies Imaginary Authors A City of Fire but perhaps with a little less spicy smoke, and partly embodies Profumum Arso but with a little less woods overall. To me, Incendo sits somewhere between these two.
Certainly it inherently is geared toward cold weather wearing, so I'd be reluctant to don this in the summer. Also, it's slightly more masculine than unisex but certainly it's unisex enough that many women will gravitate toward it. These are just stereotypes, anyway, and anyone can wear whatever they want.
At $95 for 50ml, this is wholly worthwhile, especially given that it performs robustly, very strong on projection and slow to diminish while also lasting a while.
An instant love, a bottle I now want, Incendo ranks among the best of I've tried in this burnt pine realm. Superb stuff!
8 out of 10


I haven't tried Lonestar Memories in four years so my memory may be unreliable but I would say this has more of an incense vibe whereas in Lonestar I get more leather. They are quite similar though.
There's a part of me that feels a bit sad that campfires are such a novelty that anyone would want to recreate the smell in a fragrance and it's a bit weird for me to think of someone paying to smell like something I'm used to encountering on my way to the laundry room while unpacking from a camping trip but I can see how if you lack these associations, this would be simply beautiful.
Bonus: the fragrancephobes I'm surrounded by won't identify this as fragrance.