In 1979 it was decided that Giorgio Beverly Hills should have a signature fragrance and. after two years in development, Giorgio was born in November '81. The perfume was kept exclusive to the boutique's clients, but consumer demand was huge. In May 1983 the fragrance was advertised in Vogue with a scent strip - a marketing device not used before. The response was huge and orders came flooding in. Although out of favour now, Giorgio led the way for the strong, sweet, "don't mess with me" scents of the eighties.
Some of the links we use are affiliate links, meaning if you click the links and make a purchase, we may receive a commission, which helps us keep the site running
There are 54 reviews of Giorgio by Giorgio Beverly Hills.