This CK scent is designed for the gadget obsessed 15-24 aged male youth of today. The packaging is made completely of plastic and was inspired by mobile phones and bleepers. The scent is described as fresh and sexy (well aren't they all!) and is launched worldwide in autumn 2002.
Crave has the distinction of being the first male CK fragrance to be launched prior to the female version.
[Update May 2005]: Less than three years after launch, the fragrance has been discontinued by CK.
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Crave by Calvin Klein Box Set 1.3 oz 40mL EDT Spray w Crave Mix CD Vintage RARE
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Crave by Calvin Klein 1.7 oz 50 ml Unisex GET CLEAN Hair and Body Wash ** NEW **
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