Beau de Jour
Tom Ford (2019)

Always been a fan of 80's Fougere's and that's what this aspires to be.
My favourite 80s monster was (is) Versace l'homme - and BdJ reminds me so much of that beast but with a modern twist

(Signature version)

This is some excellent stuff and strong at that, imagine smelling like the man with the plan the main guy the CEO haha! This is a finely blended fougere and smells excellent after many wears this one really stands out and smells classy I have enjoyed each wearing. I’m floored by the performance just excellent cold or hot this one performs spray it and forget it 2-3 sprays is all you need. If your in the market for a versatile signature fragrance this one is the closest imo how a man should smell that is a person of importance or enjoys the finer things in life.

This is the kind of release that keeps me interested in current releases. For the most part, I'm living in the past and loving it. Had you blindfolded me and ran it by my nose, I would think it was a contemporary of Azzaro PH and Tuscany PH.

The scent itself is beautifully balanced. Never too sharp, never too sweet. Radically in the middle. The rosemary and mint (mint not listed but very evident) spike up from the amber base, always giving the scent movement and keeping things lively.

This is a great option for someone like myself, who try as they might, can't find the love for most current trends, but still want to feel up-to-date on occasion.

A well-made retro-fougere that hearkens back to 70s/80s fougere styles (as opposed to the more "classical" styles of the early twentieth century fougeres), but with the mossy/ashy skank dialed back to accommodate present-day tastes.

It's a great option for the market as it stands today, though is likely to be less novel to those who have extensively sampled or collected fougeres from the eras to which it tips its hat.

The opening is a lavender blast - rich, green with a light undertone of wood. A lavender of great intensity. A bright cardamom adds a subtly spicy note, and these twp components work together very well. This dyad results in a surprisingly unusual aroma, especially when a hint of a light saffron is added in a bit later.

The drydown becomes a more herbal affair, with rosemary and a less prominent basil setting the tone. a traditional geranium evolves with time, which is more of an accompaniment that a lead note, but is contributes a discreetly floral component, together with the jasmine that lingers on way into the later stages of the development of this creation.

A fairly bright slightly ambery moss note leads in to the next stage, but it is soon overshadowed by a equally bright patchouli impression. This is quite a smooth patchouli, with a touch of a restrained edge to it, but neither particularly harsh or sharp - This is very unlike Purple Patchouli of the the House or even Gucci Nobile.

I get moderate sillage, excellent projection, and eight hours of longevity on my skin.

Lavender, basis, rosemary, a mossy note, patchouli...this spring scent bears some of the hallmarks of a traditional fougere, especially as I can detect a light and brighter veriety of a soapy barbershop undertone that is neither musty nor heavy on me. On the other hand the lavender and the patchouli are rather dominant at the cost of the other ingredients for parts of the development.

The main gaps are the lack of an initial blast of bergamot that a fougere usually demands, and the fact that the rather anaemic moss note is not a proper oakmoss, but an attenuated version as probably induced by IFRA restrictions. This lack is attempted to overcome by the patchouli, but the result convinces as a patchouli, but not as an oakmoss. Still, the whole could pass as a modified pseudo-fougere, a fougeroid so to speak, but this is not a Brut; more alike Zino Davidoff with modifications. It is a bit linear at times, but some moments are quite complex and with adequate texture. The performance is very good. 3.5

Beau de Jour reminds me of Penhaligon's Sartorial, in its metallic/steam-pressed lavender opening, but is stronger, sweeter and more linear (as TFs tend to be). Clean and somewhat monotonous. Classic fougere territory, which can only be a good thing, in my opinion. Many will like this more than I did.

I personally prefer Sartorial, and it's cheaper.