Beau de Jour
Tom Ford (2019)

Always been a fan of 80's Fougere's and that's what this aspires to be.
My favourite 80s monster was (is) Versace l'homme - and BdJ reminds me so much of that beast but with a modern twist

(Signature version)

This is some excellent stuff and strong at that, imagine smelling like the man with the plan the main guy the CEO haha! This is a finely blended fougere and smells excellent after many wears this one really stands out and smells classy I have enjoyed each wearing. I’m floored by the performance just excellent cold or hot this one performs spray it and forget it 2-3 sprays is all you need. If your in the market for a versatile signature fragrance this one is the closest imo how a man should smell that is a person of importance or enjoys the finer things in life.

This is the kind of release that keeps me interested in current releases. For the most part, I'm living in the past and loving it. Had you blindfolded me and ran it by my nose, I would think it was a contemporary of Azzaro PH and Tuscany PH.

The scent itself is beautifully balanced. Never too sharp, never too sweet. Radically in the middle. The rosemary and mint (mint not listed but very evident) spike up from the amber base, always giving the scent movement and keeping things lively.

This is a great option for someone like myself, who try as they might, can't find the love for most current trends, but still want to feel up-to-date on occasion.

A well-made retro-fougere that hearkens back to 70s/80s fougere styles (as opposed to the more "classical" styles of the early twentieth century fougeres), but with the mossy/ashy skank dialed back to accommodate present-day tastes.

It's a great option for the market as it stands today, though is likely to be less novel to those who have extensively sampled or collected fougeres from the eras to which it tips its hat.

The opening is a lavender blast - rich, green with a light undertone of wood. A lavender of great intensity. A bright cardamom adds a subtly spicy note, and these twp components work together very well. This dyad results in a surprisingly unusual aroma, especially when a hint of a light saffron is added in a bit later.

The drydown becomes a more herbal affair, with rosemary and a less prominent basil setting the tone. a traditional geranium evolves with time, which is more of an accompaniment that a lead note, but is contributes a discreetly floral component, together with the jasmine that lingers on way into the later stages of the development of this creation.

A fairly bright slightly ambery moss note leads in to the next stage, but it is soon overshadowed by a equally bright patchouli impression. This is quite a smooth patchouli, with a touch of a restrained edge to it, but neither particularly harsh or sharp - This is very unlike Purple Patchouli of the the House or even Gucci Nobile.

I get moderate sillage, excellent projection, and eight hours of longevity on my skin.

Lavender, basis, rosemary, a mossy note, patchouli...this spring scent bears some of the hallmarks of a traditional fougere, especially as I can detect a light and brighter veriety of a soapy barbershop undertone that is neither musty nor heavy on me. On the other hand the lavender and the patchouli are rather dominant at the cost of the other ingredients for parts of the development.

The main gaps are the lack of an initial blast of bergamot that a fougere usually demands, and the fact that the rather anaemic moss note is not a proper oakmoss, but an attenuated version as probably induced by IFRA restrictions. This lack is attempted to overcome by the patchouli, but the result convinces as a patchouli, but not as an oakmoss. Still, the whole could pass as a modified pseudo-fougere, a fougeroid so to speak, but this is not a Brut; more alike Zino Davidoff with modifications. It is a bit linear at times, but some moments are quite complex and with adequate texture. The performance is very good. 3.5

Beau de Jour reminds me of Penhaligon's Sartorial, in its metallic/steam-pressed lavender opening, but is stronger, sweeter and more linear (as TFs tend to be). Clean and somewhat monotonous. Classic fougere territory, which can only be a good thing, in my opinion. Many will like this more than I did.

I personally prefer Sartorial, and it's cheaper.

A modern barbershop aromatic fougère which is next to perfection and a perfect solution for the contemporary (modernly tailored though in a classic way) gentlaman with a vein of traditional slightly old-school mannerism. A perfect harmony of lavender, faint citrus, cold geranium and amber/patchouli with (perfectly calibrated) hints of spicy aromatics (mint and rosemary) and florals. Lavender and aromatics imprint a marked fougère stamp laced by oakmoss and geranium in a classically mossy-aromatic-leafy way. Patch is a key note as in Zino but in a freshly calibrated drier/greener/muskier way. A great orchestra of fresh/warm notes calling partially on mind (as an ideally perfected combination of those classics) pillars a la Zino, Rive Gauche or fresh aromatic fougère a la Drakkar Noir or Azzaro PH but overall in a exquisitely "cleaned" essential modern way (despite the Beau de Jour's depth and complexity). Energically recommended to all those lovers of a daily aromatic fresh/warm "serious" aura with a rich charge of style and sobriety.

Absolutely stunning Barbershop gem!!

Without a doubt along the same lines as Rive Gauche. Non fragheads would have trouble telling them apart. Centred around that same old school creamy barbershop vibe as RG but here we have a geranium/mint note which maybe keeps things a bit more interesting/modern. I really enjoy Rive Gauche but must admit that I enjoy this one even more. I actually prefer the new signature release to the Original private Blend version as a find it brighter and more sparkling. Longevity is excellent for this type of genre as is projection and silage. Classy!!

TF Private Blend Beau de Jour EDP -

Yes!......Wait.....Definitely!.....Maybe.

My top 5 in this style are Azzaro pour Homme, Aramis Tuscany, Brut, Drakkar Noir, and Gucci Nobile.

I enjoyed wearing Beau de Jour as its understated shaving cream vibe is right in my wheelhouse, but how often would I reach for it?

Needless to say, this would be an ultra safe reach for nearly any occasion or season so the versatility here is a big plus.

At $150 for 100 ml this one has holiday wish list for the mature gentleman written all over it. I knew this beard would pay off eventually!

3.5 stars

A big fat patchouli.

Think Zino by Davidoff. That's all.
Ok, so there are 'facets' and that is me being generous; for the price point, Zino is miles better.

Differences: BdJ has a sparkling transparence to it that almost presents like a tonic EdC version of Zino, and some might find that interesting. However, considering how beautiful and 'full' Zino is, I don't know the point to this. Maybe for those who don't know Zino exists perhaps.

Before sampling, I had been under the impression this was a barbershop style fougere per other reviews and discussion. Upon sampling, I found Beau de Jour to really be more of almost a smoky lavender soliflore with a mossy/powdery base similar to Czech and Speake Oxford Cambridge with minor floral and citric elements.

BdJ is not a bad fragrance by any means, but just rather plain (and a bit strong for me--almost headache-inducing). The signature line bottle also looks great!

With points of reference in Azzaro pour Homme and L'Eau de l'ambre extrème, Beau de Jour is nothing new. What's new is the fact that it's there at all.

The fougère has been showing signs of recovery in the exclusive and niche sectors (Boy de Chanel, Old Sport by 4160) but with Tom Ford it made it back onto the high street in 2019.

This isn't a straight-up fougère though. It starts as a fougère, but under that there's an oriental base. The top note is sharp and modern, and the body feels like it uses plenty of synthetics - ambroxan, Iso E Super etc, but these are woven into the thick texture of the piece and remain largely hidden. And because of these long notes, and because it starts sweet and full bodied, Beau de Jour runs a fairly straight course between brassy fougère and mineral-powdery amber. And even though it's done in a modern style - with a sharp top note - this isn't a Spiky Woods. And the feel is elegant, and would suit an older guy - no problem.

Looking at the advertising, it's clear that Tom Ford designed this as a retro piece: the dogtooth suit the model wears, and his square watch and ID bracelet are pure Old School. And that's how Beau de Jour reads - a Modern / Retro fougère with a twist. The twist being the oriental in the tail.

As I say, this brings nothing new to the table (except the hybrid style) but it brings the fougère up to date and makes it relevant once more.

Sometimes, Antoine Maisondieu's work can be a bit too sweet and heavy for my taste but here it grabbed me instantly. A mainstream masculine that's head and shoulders above the rest, this is another hit for Tom Ford.