Originally launched in 2014 for Bacarrat, the fragrance was relaunched in 2016 as part of the main Maison Françis Kurkdjian line.

Baccarat Rouge 540 fragrance notes

  • Head

    • jasmine, saffron, orange, marigold
  • Heart

    • ambroxan, evernyl
  • Base

    • cedarwood, ambergris, fir balsam

Where to buy

Latest Reviews of Baccarat Rouge 540

Baccarat Rouge 540 is beautiful. Like a grown up cotton-candy with deep amber and a very slight salty aspect - probably due to the ambergris which to me is very present in this. It's an absolutely fantastic fragrance... for a woman over the age of 40. Men, stop wearing this! Give it to your mama to use.
11th February 2023
I've had a large decant of Maison Francis Kurkdjian's Baccarat Rouge few years ago.

I like the scent itself but I cannot wear it. On a strip of paper it seems very nice, woody and ambery with a nice spicy saffron in the background. On my skin, different story. It's very sweet. Smells like a cotton candy with some woods and resins (fir resin) in the backend of the scent. What makes it quite unique and niche-like is a little metallic tinge to it.

Longevity is 10-12 hours, sillage is slightly above average.

So, why can't I wear it? It smells too feminine (or maybe even girly) for me to pull that one off. A good and a solid niche perfume. Just not for me.
27th August 2022

I find myself in the middle on this one. There's a whole lot of love for this scent, there's a whole lot of hate as well. Then there are some of us who are somewhere in the middle. I can appreciate it for what it is, but what it is is a lot of synthetic chemicals. On top, "saffron," which of course is not saffron, because natural saffron is an allergen. I am reminded of the opening of Oud for Greatness. The slight difference in the opening is provided by a synthetic smelling orange. Then, honestly, all I seem to get is the sweet cedar of Iso-E-Super.

On one arm right now I've got Oud for Greatness mixed with my own spray bottle of Iso-E-Super. On the other arm, Baccarat Rouge 540. To my nose, they are absolutely identical.

I find it pleasant overall, good longevity and sillage, and I do get compliments. But let's not kid ourselves and say this is the height of sophistication or anything. It's a very flossy, sweet candylike cedar (again - Iso E Super). And for a lot of people, that just works.

For the price though? Find a clone.
13th April 2022
For about year, I got by total chance a job working at a high end department store and over the months I was there, I identified a certain character type who wore this perfume a lot. Which has a lot to do with my neutral/ambivalent/do I love it or hate it? stance on BR540. It was always, ALWAYS, the same personality who seemed to douse themselves in this scent like a madman - the insta baddie wannabe. You know who I am talking about: PrettyLittleThing monochrome ensemble, obviously fake Birkin bag squelching on the countertop, and an aura of BR540 surrounding her like a thick fog. I hated this perfume for the longest time because some of my most obnoxious customers wore this and I had developed unconscious associations with it. I bought samples, it turned my stomach for whatever reason, and I swore that I would never ever wear it in my life ever again.

However, I've been kind of bored recently with my usual scents and buying Ariana Grande's Cloud encouraged me to revist this scent because the former is a softer, more approachable, and more accesible, but nearly identical version of BR540. There are still somedays when I don't like this perfume because it, for whatever reason, can come off as smelling a little bit like morning underarm funk. Not downright stinky, but not the most fresh smelling thing in the whole world. I've come to appreciate though the duality of masculine and feminine qualities. From a distance, this smells like a soft men's scent, leathery, cottony, comforting, warm. Up close and if sprayed directly on skin *lightly*, it smells sweeter, burnt. Almost like popcorn, but not quite. Honestly, the best way I can describe BR540 is to imagine yourself surrounded in a cloud of sheer, golden light that seems to vibrate and that's what wearing BR540 reminds me of. I think it smells best when you do the spray and walk through technique. The molecules diffuse softly and cling to your hair, skin, and clothes and it has a lovely, comforting, almost angelic quality. However, I notice that this is the one of those rare scents I do get headaches from if I wear it too much or too heavily, so apply sparingly. You really do not need to overspray as this is molecular so it carries in the air and body heat amplifys it tenfold. Also, I've come to the personal conclusion that some people's body chemistry can bring out the ugly side of this scent so this is definitely not a one size fits all fragrance.
7th April 2022
This scent blew me away at first sniff. It's so potent that it can quickly make you anosmic, so even a single spray to the chest can be overwhelming. I prefer to apply a tiny dab to the wrist, and it's enough to last the entire day. On clothing, this can last for days. I like this version over the extrait de parfum because of the absence of the almond note, making it more aromatic and bright, and less nauseating.

It's unisex, but it leans feminine because some people perceive it as "cotton candy." However, any person can wear this scent with confidence. Up close on skin, the amber is dense and sickly sweet but becomes floral and bright in the air. The note breakdown indicates wood, but it doesn't smell woody in the air. I'd describe it as floral-fresh amber because I find it hard to explain the scent.

I haven't come across any natural smell like this, so I'm inclined to say it's synthetically composed. Despite the note of ambroxan, there is no roughness or abrasiveness, but others might perceive it differently.

My only issue is with the price. Fortunately, Al Haramain offers Amber Oud Rouge, which smells strikingly similar (90%) to Bacarat Rouge 540. Forget about Ariana Grande Cloud or Burberry Her, and go for the Al Haramain clone.

If you're not into sweet scents, you might want to skip this one. Personally, I think this is a masterpiece and worth sampling. Just be cautious about how much and where you spray it. It can easily become a nauseating mess.
27th February 2022
Ambroxan, cotton-candy, and amberwoods. Super loud, sweet, and synthetic. It certainly gets noticed ... but this isn't the kind of scent that I want to get noticed wearing.
25th November 2021
Band-aids and almond paste, flowers in the ICU, Nurse Ratchet chewing on a mouthful of Werther's.

As tenacious as a nightmare, with a nuclear-level sillage rivaled only by Angel and Amarige in their heydey and a stratospheric price tag that's obviously beside the point, because everyone seems to smell like this anyway (the woman who runs a local cosmetics shop says she can't keep it in stock).

I'm beginning to wonder if I should smell like it too.
4th November 2021
If you're like me, and have an adverse reaction to a certain aromachemical that produces a burnt sugary praline note, this is to let you know Baccarat Rouge 540 has it and is rendered to a burnt fruit stew. Quite unpleasant.
I scrubbed it and underneath was left a more pleasant, seductive note. So I understand what many find appealing in this fragrance, but it is unwearable and unpleasant for me because of the power of one off aromachemical.
5th July 2021
Sweet, long lasting, compliment getter, expensive... Not sure I'll ever be buying a full bottle, but I've enjoyed my sample a lot. Smells great on my wife too.
28th June 2021
Baccarat Rouge 540 is probably ingenious but is definitely a "not for me" fragrance. A great success combining spicy-metallic, mineral, fruity, medicinal, woody and earthy/boisé elements with a solid virile (ambergris) animalic basic presence (in a balanced mild way). I detect similarities with "damp" scents a la Penhaligon's Juniper Sling (or partially with Rouge Bunny Rouge Tundra) which smells equally woody but finally sweeter and less boisé. I detect by soon peppery spices, earthiness and aromatics (juniper, angelica?) with a main woody/earthy presence linked with something mineral and undiscernible. What I appreciate is the general virility which is anyway overly dissonant (with weird "bloody accents") and audacious for my full pleasure (vaguely a la Zoologist Bat). The opening provides a sort of sugary metallic note as well, quickly linked (in a weird way) with mineral/woody patterns and with ambergris in a sort of fresh/fluidy boisé cedary way (fir and cedar combined with ambergris in a light fluidy way). The effect is sophisticated in its mineral/boisé juxtapositions but is frankly too paradoxical for a worshipper of (at most revisited) classic alchemies as me.
12th March 2021
This stuff projects like crazy, and even 2 or 3 showers later, I can still smell remnants of this rancid odor. Who can possibly give this fragrance a thumbs up?
28th December 2020
Saffron, Marigold and - a bit less prominent - as well as a jasmine impression join in together to reveal an usual and creative opening potpourri.

The drydown mixed some amber with leather, dried oak wood, with a phenolic undertone (the Evernyl mist likeky) - a but like an artificial mossy impression.
The base continues the wood theme - cedar and for balsam - and mixes it with a highly plasticine ambergris.

I get moderate sillage, very good projection, and ten hours of longevity on my skin.

A bright spring scent, which is egregiously synthetic but with a good performance.

Baccarat makes some of the finest glassware in the world. This scent, alas, although not bad, is of a lower standard. 2.75/5
4th December 2020