Giorgio Armani fragrances are renound for their mass-appeal. At the time of writing, Acqua di Gio pour Homme is the number one men's fragrance in the world, and as a fragrance brand, Armani is ranked three in the world. So it seems a little off-kilter for Giorgio Armani to launch a range of four ‘luxury' scents, not designed to appeal to everyone, subject to a strictly limited distribution and, dare I say it, going a bit niche on us. Each fragrance is encased in a glass-lined wooden (African Kotibe wood) container, with a pebble-like cap. The fragrances aren't designed to be masculine, nor feminine and will sit on both men's and women's fragrance counters.
There are 21 reviews of Armani Privé Ambre Soie by Giorgio Armani.