A truly unflinching scent for the modern male hedonist. A perfume where Leather and Davana explore the scandalous liberties of the Century of Lights.
1740 Marquis de Sade fragrance notes
Head
- bergamot, davana sensualis
Heart
- patchouli, coriander, cardamom
Base
- Cedar, Birch, Labdanum, Leather, Vanilla, Elemi, Immortelle
Where to buy
Latest Reviews of 1740 Marquis de Sade

It opens with what smells like the 1800s cure of what ails you, and elixir of propolis and a liniment of sweet herbs. There is the curious note of davana (dubbed whimsically by Histoires as "Davana sensualis", though I am fairly certain it is Artemisia pallens). The essential oil of the davana plant smells of Apricot Eau-de-Vie, dried fruits, boozy, hay-like, with an undertone of tea leaves. It is one of my favorite essential oils, but it has such a bold personality it seldom appears in fine perfumery. However, it sings a sensuous tune on the skin here, merging into the crux of 1740, the gold-straw glow of immortelle, buckled by a leather and patchouli.
It dries into a wonderfully suave hide, tanned and cured, like the faces of the rugged rogues, caught somewhere between dreaming and intoxication. They may be a bit worse for wear, but aren't we all, really?

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The opening of 1740 Marquis de Sade is a punch to the face of davana, surfing on a wave of powdery handbag style leather and bergamot, probably with some aldehydes in tow. This attack on the senses is bewildering at first and you might have a knee-jerk reaction to it if not prepared. Davana is an oil that comes from a specific member of the artemisia pallens family, but different from the bitter artemisia, or mugwort/armoise members of the same family in that it has lactonic fruity qualities like osmanthus and musky indolic tones like ylang-ylang that mix with a sort of bitter powderiness from the artemisia, and is overdosed here to that effect. This powdery funky muskiness is met with patchouli and spices of coriander and cardamom halfway into the dry down, pronouncing the leather facets of the rather complex davana further. Birch smoke and pasty labdanum mix with elemi resin and immortelle, which when combined make an animalic aroma, like skin on skin, lightly washed with vanilla and cedar but not sweaty quite so much, meeting with a castoreum leather note that adds a bit of dry warmth to the whole. When 1740 settles on skin, it feels a bit like the "Guerlinade" underpinning Shalimar (1925) from a twisted, dark parallel dimension, where it is devoid of the almost gourmand delectability found in the actual "Guerlinade" in perfumes such as Habit Rouge (1965). Instead, this yumminess is replaced with a sexual raunch that slithers and belches smoke like a dragon through the resinous powdery leather whole. You feel "wrong" wearing 1740, but also are drawn to it in ways you don't want to admit, and that's likely the appeal. Wear time is until you sandblast it off skin, and I won't mention projection, just use with caution wherever and whenever you deem fit. I do like 1740, but holy moly even a small bottle would be a lifetime supply for me with how much I'd dare use it.
Among all of Histoires de Parfums original "historical" creations from the 2000's, 1740 Marquis de Sade gets the most talk because it naturally turns the most heads. 1725 Cassanova (2001) is viewed by some as the polar opposite to this, a romantic exercise that places lavender, vanilla, and powdery notes into a sensual comforting hug with kisses on the back of the neck. Here in 1740 Marquis de Sade, those hugs transform into rancorous grips on your waist, lewd thrusts, and chewing on the earlobe from behind. I smell the same tones found in Michael for Men by Michael Kors (2001) and Keith Urban Phoenix (2011) way late in the wear of Marquis de Sade, but amped up to ten times the strength of what they are in those commercial releases. I can't identify what they are exactly, so if you've smelled those scents, you may know something of what the skin feel is like on 1740. All told, this must be the most divisive and argued-about release in the Histoires de Parfums catalog, their attempt at a modern niche YSL Kouros (1981) but with none of the sweaty soapiness that at least makes Kouros get a hall pass out in public. Even if you're not a hedonist that enjoys massive orgies or bacchanals that last a fortnight, 1740 Marquis de Sade is a perfume that can put you in the headspace of someone who does, and is basically liquid libertine. As I understand it, older batches were even stronger than current bottles are now, but I can't tell you if I've smelled original or reformulated versions since I'm working from a decant. If this is the reformulated juice, I'm almost afraid of what a 2008 bottle smells like, so ether way you're in for a true "niche" experience. Thumbs up.

One of the best leather scents having old vibes while it fits a gentleman in a ceremony.

I made the mistake of blind buying 1740 based on a general consensus of agreeably positive 'masculine' notes and accords (e.g. leather. tobacco, booze, patchouli, etc). That, and that it had been (erroneously) compared to other truly masculine scents like Varvatos' Dark Rebel.
What most reviewers failed to mention about 1740 is that it mostly projects a nauseating "grandmother" smell of baby powder and attic moth balls. Think expired talc powder, putrid violet, lavender, dehydrated geranium, and jasmine. And this is the dominant profile from start to finish.
So yes, masculinity exists faintly in 1740, but it scarcely matters, as it's drowned in a bath of sickly sweet expired powders. If you want to smell 'masculine' or 'sexy', as these adjectives have been liberally associated with this frag, this is not it by my estimation. If you want to smell like grandma's body being embalmed in preparation for burial, this is the "daring/bold" being spoken of here.

An interesting mix of flavors are in the base. It is smoky, slightly balsamic, with hints of freshly, processed leather or new leather. At times I am reminded of burned herbs, like a smudge stick blended with a bitter incense.
More smooth. Notes merge into a smoldering base with little pops of floral. Well done!