Basenotes Guide to: Who is behind all your perfumes (2022 Edition)

One thing you will come to realise if you’ve been into fragrance for a while, is how many perfume brands are owned or licensed to the same few companies. Here is our infographic of who is behind which brand for 2022.

Note: It says 2022 edition, which half implies we’ve done this before. Well, we haven’t – but I intend to go back in time and make them for 5 year increments going backwards so we can get a nice historical view! (There’s probably someone massive I’ve forgotten as well, but hey ho!)

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