Which house has no OUD launches yet?

[Dorjeee]

So, to quote a Zara fragrance name 'Endless Oud' to the point, I wonder which house/brand has NOT launched any oud/agarwood fragrance as of 2022 Dec?
Although not to say the house without an oud is more artistic and independent, brands with (loads) oud collections are more trend/market driven, just think it's worth knowing, and a list of such might be of some interest to someone.
The obvious ones I can think of，

Chanel
Parfum d'Empire
Lorenzo Villoresi
Olfactive Studio
Chloe
Moschino
Naomi Goodsir
Shisedo
Celine？
Houbigant?
Santa Maria Novella?

 

[hednic]

Caron has an oud launch - Secret Oud which I own
Lalique has an oud launch - Hommage à l'Homme Eau de Toilette which I own

 

[Dorjeee]

Caron has an oud launch - Secret Oud which I own

Oh I see, missed this one, thanks!
Same thing as I was going through Serge Lutens and Lubin, then saw La Couche du Diable and Galaad.

 

[heavy black heart]

a part of me thinks it’s cool that Chanel has not fallen into the oud trap but another part of me would be curious to see what they could do with oud

 

[thesacredsaguaro]

All the ouds I’ve tried in the niche realm have almost entirely been devoid of Oud so I think the number of houses is much more staggeringly without Oud than maybe we’ve realized.

 

[otterlake]

Etro

Etro IO Myself lists oud in its note listing.

Lalique

Lalique Hommage a L'Homme lists an oud note.

 

[Dorjeee]

Etro IO Myself lists oud in its note listing.

Lalique Hommage a L'Homme lists an oud note.

Removed them, thanks!

 

[Dane]

Not as easy to come up with as I thought - the only one I can think of is Chloe (because I was just looking at their scents lol).

 

[Dorjeee]

a part of me thinks it’s cool that Chanel has not fallen into the oud trap but another part of me would be curious to see what they could do with oud

I wanted to have a list containing the 'major' brands/houses, including niche. Then again I can hardly say Nobile 1942 or Santa Maria Novella is any more 'major', than other similar niche houses, so just keeping the regulars around is good enough.

 

[Dane]

Moschino?

 

[Dane]

Also Shiseido.

 

[Dorjeee]

Not as easy to come up with as I thought - the only one I can think of is Chloe (because I was just looking at their scents lol).

The designer houses that started to join the 'high end fragrance line' game after the oud trend fell, are more likely to have something without oud, I speculate.

 

[Dane]

The designer houses that started to join the 'high end fragrance line' game after the oud trend fell, are more likely to have something without oud, I speculate.

Agreed

 

[Dorjeee]

Also Shiseido.

Good call, oud is so not Shisedo.

 

[hednic]

All the ouds I’ve tried in the niche realm have almost entirely been devoid of Oud

My experience is the opposite.

 

[Dane]

Adding - The Zoo NYC (C. Laudamiel's brand); Biehl Parfumkunstwerke (needs verification); Divine Parfums; Institut Tres Bien; Balenciaga(?); Marc Jacobs(?) - probs a ton of ladies' brands, influencers, etc.

 

[Oviatt]

Badge of honor to those who have not joined the lemmings—even my beloved Dunhill succumbed as, I suspect, any house owned by public company/private equity, has had to do…. I sort of love those dormant houses like Halston which are too sleepy to try and cash in. That said, given his love of the smell of dirty jockstraps, Roy might have loved it.

 

[Andy the frenchy]

I'd add Goutal. They resisted until 2015, when they launched two in their upper end collection 'Les Absolus': 1001 Ouds and Rose Oud.
Only the the latter is still produced in their regular collection, but this is for sure not a pilar of their identity, and it's no surprise that they released those only after Annick Goutal passed away... Business is war.
So did Hermes, who only have one fragrance in their upper end line (Agar Ebene), but it's not their focus at all, nor a heavy hitter.

Also, to the best of my knowledge: Jovoy, Escentric Molecules, Aramis, Azzaro, Adolfo Dominguez, Atelier des Ors, Etat Libre d'Orange, Frapin, Masque, Miller et Bertaux, Mugler.

... and also Montale? Ok.... Ok.... I'm leaving....

 

[Varanis Ridari]

I wouldn't mind Western oud launches if they

A) Tried to actually smell like oud. Not necessarily the fecal or barnyard stuff, just some form of accurate synthesis that resembles the real deal more closely.

B) Weren't marketed up to 2× to 4× the price of everything else they sell like they contained real oud when they don't, and are just the same woody-amber ACs that's in the rest.

 

[otterlake]

Atelier des Ors

Rose Omeyyade is a rose-oud.