- Jan 6, 2012
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Safari (1990) by Dominique Ropion for Ralph Lauren
Even though it's easy to make fun of Ralph Lauren's advertising campaigns, I have to admit to a grudging admiration for the way he always committed so totally to the aspirational fantasy worlds he created, whether American preppy or imperialist globetrotter. And now he's doing it again with a pivot to our current aspiration toward diversity and multiculturalism. There's a very good HBO documentary about his career called "Very Ralph" that's a worthwhile watch.


Even though it's easy to make fun of Ralph Lauren's advertising campaigns, I have to admit to a grudging admiration for the way he always committed so totally to the aspirational fantasy worlds he created, whether American preppy or imperialist globetrotter. And now he's doing it again with a pivot to our current aspiration toward diversity and multiculturalism. There's a very good HBO documentary about his career called "Very Ralph" that's a worthwhile watch.