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badarun

Well-known member
Jan 15, 2013
14,591
1,451
Nino Cerruti Pour Homme - if I have to pick a masculine jasmine, this'll be my first choice.
 

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N.CAL Fragrance Reviewer

Retired
Basenotes Plus
Jul 1, 2011
84,456
60,912
o.98649.jpg
 

CookBot

Flâneuse
Basenotes Plus
Jan 6, 2012
15,681
39,372
The baddest of them all has to be the one for Brut deodorant that reads "you stay dry while she gets wet".

Holy mackerel, are you kidding?!? I've never seen that, and if you have photographic evidence, bring it on!
 

CookBot

Flâneuse
Basenotes Plus
Jan 6, 2012
15,681
39,372
Rochas Moustache,

I love the old ones with the Corrugated Cardboard Man. I think they even gave stores a standup verison of him that they displayed on counters. Such a bizarre image to use as your brand mascot.
 

PStoller

I’m not old, I’m vintage.
Basenotes Plus
Aug 1, 2019
12,629
30,806
Holy mackerel, are you kidding?!? I've never seen that, and if you have photographic evidence, bring it on!
AA6C6971-2BA6-47E0-95A6-7AE01D22F831.png

The infamous Brut Y2K “Inside every man is a guy” campaign. Not an auspicious way to enter the 21st century, though perhaps a fitting farewell to the 20th.
 

CookBot

Flâneuse
Basenotes Plus
Jan 6, 2012
15,681
39,372
The infamous Brut Y2K “Inside every man is a guy” campaign. Not an auspicious way to enter the 21st century, though perhaps a fitting farewell to the 20th.

Just... wow. Somehow I mercifully missed that entire campaign. Maybe I was busy staying drunk in 2000.
 

PStoller

I’m not old, I’m vintage.
Basenotes Plus
Aug 1, 2019
12,629
30,806
Just... wow. Somehow I mercifully missed that entire campaign. Maybe I was busy staying drunk in 2000.

Brut launched in the mid-1960s with the tagline, “If you have any doubts about yourself, try something else.” Regardless of ownership, the brand has always used machismo marketing. It must work with its base.
 

Alex F.

Well-known member
Nov 29, 2019
1,110
1,817
Brut launched in the mid-1960s with the tagline, “If you have any doubts about yourself, try something else.” Regardless of ownership, the brand has always used machismo marketing. It must work with its base.
What always struck me about Brute is how at odds the scent is with the campaign. At least to my nose. I wore some from my old Fabergé glass bottle going out on Friday. To me, it's a dry, camphoracious floral.
 

Jean-Sté

Basenotes Plus
Basenotes Plus
Jan 1, 2021
5,035
25,473
The days when companies could show a little humour in their advertising campaigns....
The last 10 years have unfortunately sucked many individuals sense of humour dry.

Brings to mind an old joke...


What do you do if your girlfriend starts smoking?



Slow down. And possibly use lubricant.





(Alternatively just use the Brut 😋)
If you use vintage Brut, it might be the priciest lubricant ;)
 

badarun

Well-known member
Jan 15, 2013
14,591
1,451
Lancome Sagamore
 

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unregistered

Well-known member
Nov 26, 2006
125
127
I’ve always found these Arpege ads targeted toward men very “Mad Men” -esque. Just appalling copy. It’s no wonder you can still find gallons of the old stuff, unopened, on fleabay. “Promise her anything…” but give her something she never wanted to make up for your being an ass.
 

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