- Jan 15, 2013
Nino Cerruti Pour Homme - if I have to pick a masculine jasmine, this'll be my first choice.
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Just... wow. Somehow I mercifully missed that entire campaign. Maybe I was busy staying drunk in 2000.
What always struck me about Brute is how at odds the scent is with the campaign. At least to my nose. I wore some from my old Fabergé glass bottle going out on Friday. To me, it's a dry, camphoracious floral.Brut launched in the mid-1960s with the tagline, “If you have any doubts about yourself, try something else.” Regardless of ownership, the brand has always used machismo marketing. It must work with its base.
If you use vintage Brut, it might be the priciest lubricantThe days when companies could show a little humour in their advertising campaigns....
The last 10 years have unfortunately sucked many individuals sense of humour dry.
Brings to mind an old joke...
What do you do if your girlfriend starts smoking?
Slow down. And possibly use lubricant.
(Alternatively just use the Brut 😋)