- Apr 17, 2007
This is my personal preference and logic, a flanker should retain some portion of the DNA to make it recognizable that it's indeed a hybrid of the original, but with another vision or application. For instance, Eternity Parfum, albeit smells good, in no way smells like the original green musky goodness that it is. The juice is brown and in now way can I detect that it's a flanker of the original. A flanker doesn't mean the original is improved upon, but it can be. It all depends on the goal. However, in my mind to even be called a flanker under an existing fragrance should retain the DNA at least. Otherwise it would make better sense to name it something else. My theory is that with Eternity Parfum, it's not good enough to come out on it's own because it wouldn't survive the market, so instead they made it a flanker in which they'll likely discontinue at some point as is tradition unless it is wildly successful. After all that, there is no right or wrong and a fragrance company can launch a completely different fragrance under a flanker if they want. I've only outlined my thoughts but at the end of the day, its all about whether you like it or not and the name, etc. is inconsequential.