Yea it's super weird, on the fashion end the house has been revived for a couple years now and is really trending following the recent H&M collab. But as far as I can tell the fashion is mostly about dressing celebrities and creating buzz with very little clothes for sale anywhere that I've seen.I mean, the whole house closing wouldn't be surprising at this point; but if that's the case, why would L'Oréal even bother purchasing them just to wind them down?
I've not investigated this but does Mugler the fashion brand even have control of the fragrances anymore? I wonder how the licensing deal l'Oreal is structured. It doesn't make any sense that while Mugler is hot they wind down and discontinue all these iconic fragrances.
My guess is they're shoring up their assets, discontinue everything let the discounters and secondary market dry up to wipe the slate clean before they present us with a revamped shiny new designers exclusives line at quadruple the price. AKA " The Guerlain shuffle".