Darjeeling
Well-known member
- Oct 29, 2012
- 12,220
- 423
I haven’t really kept up with the timing of this synthetic ambergris trend and when exactly the overdosing kicked in, but I’m going to say the hype was already real well before BdC, at least here on Basenotes. Ambroxan or whatever they use plays a major role in the Creed millesime haze, and I think there’s more used in those Creeds than Aventus (to my nose at least), so the. Reed boom and GIT, SMW, Millesime Imperial, Himalaya, etc. hype has long been powered by ambroxan. Whether designers have have only recently jumped on the wagon or taken it to new levels I couldn’t say.