Before he became the famous industrialist, Coty began as a pharmacy assistant in Paris. He was set to work compounding formulae for cosmetics and colognes, and soon having got the hang of it, started making his own versions.
The owner, seeing Coty had talent, advised him to go to Grasse to be trained, but Coty wasn't content to be an apprentice and struck out on his own.
He made up a batch of product, put it in the cheapest bottles he could find, labelled them Cologne Coty, and sold it to pharmacies in Marseilles.
Having some left over, he hired a donkey and cart and went out to the surrounding villages. Knowing that people would be working in the fields, in the cafés, or sitting at home, Coty devised a plan.
Before entering a village...