People & Companies

Renzo Rosso
Prestige & Collections
Parent Company

About Diesel

Diesel is an Italian jeanswear brand based in Molvena, Italy. It was founded in 1978 by Renzo Rosso.

In 1996, the company launched its first fragrance in partnership with German cosmetics brand, Marbert. The Marbert partnership continued until 2006, when the license was picked up by L'Oreal's Prestige & Collections division.


Diesel Perfume Ad Campaigns

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