Sartorial - new men's fragrance from Penhaligon's

Summer 2009, when Penhaligon's were doing the press for the first round of the Anthology Collection, Emily Maben (Penhaligon's Head of Marketing) let Basenotes into a secret: She and master perfumer Bertrand Duchaufour had just been sniffing round Savile Row to get inspiration for a future men's fragrance.
A few months later in December 2009, when we took the attendees of the Basenotes Xmas Lunch to Penhaligon's, Maben teased us again with this fragrance, though this time we all had the chance to try it for ourselves. Ten months on, and the fragrance is almost here. It is inspired by the scents of the workroom at Norton & Sons, Bespoke Tailors at No. 16 Savile Row, and its name is Sartorial.

According to Penhaligon's Sartorial is "a contemporary interpretation of a classic Fougère; the traditional notes of oakmoss, tonka bean and lavender have been exquisitely stitched together with woods, ozonic and metallic effects, leather, violet leaf, honey and spices to create the perfect illusion of a tailor’s workroom. The modern thread running through Sartorial is beeswax; echoing the blocks of wax each thread is run across before stitching. This sweet smudged note ties together the more traditional elements; the oiled flash of shears cutting cloth, the rub of fabric beneath fingers, tobacco tinted cabinetry, puffs of chalk in the air and old paper patterns vanilla with age."
Top notes include: Aldehydes, Ozonic Effect, Metallic Effect, Violet Leaf, Neroli, Cardamom, Black Pepper, Fresh Ginger; the heart contains Beeswax, Cyclamen, Linden Blossom, Lavender, Leather. Finally, the dry down features Gurgum Wood, Patchouli, Myrrh, Cedarwood, Tonka Bean, Oakmoss, White Musk, Honey Effect, Old Wood Effect, Vanilla, Amber.

Penhaligon’s Sartorial is available as 50ml and 100ml Eau de Toilette.

Sartorial will launch in the UK on 11th October 2010 and will be available in Penhaligon’s boutiques, concessions and online at
About the author
Grant is the founder and owner of Basenotes and lives by the sea.

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