This September Prada are launching Luna Rossa – a new fragrance for men which is named after the company's boat which competes in the America's Cup. The fragrance is based on a lavender accord and has been created by Givaudan's Daniela Andrier who has been responsible for other Prada fragrances such as Prada Candy and Infusion d'Iris.
Joining lavender are notes of orange, clary sage, spearmint, ambrosian and ambrette. The juice is housed in a bottle designed by Yves Behar and is inspired by the "technological excellence and sleek, dynamic beauty of extreme sailing boats."

The fragrance will be available as 50ml and 100ml Eau de toilette.