Tom Ford have announced their latest offering with a sharp title and a soft heart by launching Rose Prick. The designer himself declares: “The prick of a rose. The slight pain that yields such sensual pleasure. Inspired by my own rose garden, Rose Prick is a wild bouquet of intoxicating and rare hybrids. A trilogy of Rose de Mai, Turkish and Bulgarian roses. Sharp and pristine. Warm and sensual. A heady bouquet of blooms in pink perfection. The danger of being so close to beauty heightens the seductive power of Rose Prick."

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Opening with Bulgarian roses and Rose de Mai, heat and spice are added with Sichuan pepper and turmeric extract. At the heart, more Bulgarian Rose, which requires over a million blossoms to make one kilogram of rose oil. Indonesian patchouli adds a Chypre element and Tonka weaves in notes of caramel and vanilla. A dry down of Tolu and musk add an animal edge.

The matte opaque rose pink bottle, capped with a matte black metal inset of the 50ml flacon is classic Ford and there is also a 250ml decanter designed to make a statement.