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October sees the launch of Le Snob: Perfume, the latest in the Le Snob series which has included guides to whisky, cigars and champagne. The guides aims to help someone with a keen interest in a subject to start the process of becoming a connoisseur. The perfume guide has been written by Dariush Alavi, though you are more likely to recognise his pseudonym, Persolaise.

Alavi aka Persolaise is a Jasmine Award winning writer and has written his own blog persolaise.com for the last two years. Alavi is also a regular contributor to Basenotes and trade-publication Esprit Magazine.

About the book, the publishers say:

"Smelling a particular perfume or cologne can evoke a flood of memories, and with hundreds of new perfumes flooding the market every year, how do you choose a personal scent? Le Snob: Perfume is the guide you need to seek out and savour the highest quality perfumes from around the world, from bespoke and personalised perfumes to natural perfumery and classic scents such as Chanel No. 5.

This book offers impeccable advice on all aspects of this artisanal product, from learning how to recognise olfactory categories to professional production techniques. Additional features include advice from experts within the perfume industry on subjects ranging from selecting a perfume to correct storage. Witty, assured and informative, this book is the perfect foil for your obsession for the perfect scent. Le Snob: elite guides for those in the know."


Le Snob: Parfum is published by Hardie Grant and is available from October in the UK and November in the US. The book can be pre-ordered from Amazon UK, and Amazon US