L'Occitane acquire majority stake in Brazilian-inspired beauty brand, Sol de Janeiro

Screenshot 2021-11-16 at 09.43.37.png L'Occitane have acquired a majority stake in beauty brand, Sol de Janeiro. The brand was co-founded in 2015 by Heela Yang, who says: "'I have always admired L'Occitane, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration."

Although Sol de Janeiro is most famous for its Brazilian Bum Bum Cream, the brand also produce several fragrances including Sol '62, Brazilian Crush Cheirosa collection, and a recent collaboration with Brazilian singer and actress, Annitta.

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André Hoffmann, Vice-Chairman & Chief Executive Officer of L'Occitane, said, 'We are delighted to be further expanding our brand portfolio and accelerating our transformation into a multi-brand and geographically balanced group. With a compelling brand story and an experienced and entrepreneurial management team, Sol de Janeiro reflects our values and premium beauty image.'
About the author
Grant is the founder and owner of Basenotes and lives by the sea.

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Not surprised with this move at all as L'Occitane already has a well established Brazilian line of fragrances under its own name that are confined to the Brazilian market.

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