L'Occitane have acquired a majority stake in beauty brand, Sol de Janeiro. The brand was co-founded in 2015 by Heela Yang, who says: "'I have always admired L'Occitane, a beautiful lifestyle brand anchored in a deep commitment to sustainability, and we are thrilled to have found a home with the Group to continue to drive our explosive growth. Furthermore, we are ecstatic to have found a partner who so deeply respects our brand vision and values of inclusivity, joy and self-celebration."Although Sol de Janeiro is most famous for its Brazilian Bum Bum Cream, the brand also produce several fragrances including Sol '62, Brazilian Crush Cheirosa collection, and a recent collaboration with Brazilian singer and actress, Annitta.
André Hoffmann, Vice-Chairman & Chief Executive Officer of L'Occitane, said, 'We are delighted to be further expanding our brand portfolio and accelerating our transformation into a multi-brand and geographically balanced group. With a compelling brand story and an experienced and entrepreneurial management team, Sol de Janeiro reflects our values and premium beauty image.'
