James Lavelle – musician and co-founder of record label, Mo'Wax – has collaborated with Azzi Glasser – creator of the iconic Agent Provocateur Parfums and many more – to create a limited edition fragrance: Build & Destroy.


Having known Lavelle for many years, Glasser has focused the creation of his signature scent as an olfactory representation of his own DNA. This captures the style of Lavelle’s personality and strong perception.

Glasser and Lavelle first collaborated for the “Daydreaming” exhibition at London’s Haunch of Venison Gallery and then in Hong Kong which was based on creating an installation titled ‘Rain on Earth’, followed by Glasser’s signature scent for UNKLE:Redux show and Urban Archaeology exhibition, which was curated by Lavelle at the Royal Festival Hall for this years ‘Meltdown’ festival.

The fragrance of ‘Build and Destroy’ will be scented at the Saatchi Gallery as part of a new Mowax Exhibition curated by Lavelle.

“James has a distinguished style and presence that is quite overwhelming. He is unique, creative, edgy and very cool with individuality like no other. “ says Azzi Glasser.

“Azzi has an ability to capture the spirit and energy of the individual and it’s environment through her artistic approach in her molecular world. Something I find very unique and inspiring.” says Lavelle.

The history of Lavelle and Glasser’s collaborations dates back for many years and this is the first time they have produced and composed a scent, which will be available in 300 limited edition bottles each carefully designed by Lavelle and Glasser:

Their unique image and attention to detail are reflected in the contemporary packaging design, merging influences of art, music and symbolising British street culture.

Glasser’s personal interpretation uses the finest of ingredients that encapsulate notes to personify Lavelle’s unique artistic style. Encapsulating noble priceless ingredients of Frankincense, Myrrh and Pimento, which are fine-tuned with Olibanum resin, Blond Woods and sensual Vetivert oils, polished with a long lasting addictive accord of Musk entwined with Wood molecules.

The limited edition scent will be available for purchase at Lavelle’s forthcoming Mowax Exhibition held at The Saatchi Gallery and from select specialist boutiques from November. The event will showcase bespoke items from the archive and Lavelle’s new collaborations, which will be available for purchase.