Inter Parfums have signed an agreement with London jewellery company, Graff Diamonds, to create and develop fragrance for the brand.
Jean Madar, Inter Parfums Chairman & CEO said:
“For nearly 60 years, the House of Graff has been a custodian of many of the world's most celebrated gemstones. With this agreement, Graff has become one of the most exclusive and aspirational brands in our fragrance portfolio. ‘Finding the Exceptional' is our Graff mantra as we interpret the fundamental and distinctive characteristics of this unique brand into extraordinary fragrance and packaging.
Just as Graff has been dedicated to sourcing and crafting gemstones of extraordinary beauty to create the most exquisite, fabulous jewels ever produced, we will explore the world's natural beauty for the most sublime and rarefied ingredients to offer the Graff customer and brand aspirants, a unique fragrance experience.
Our plan calls for developing a multi-scent collection launching towards the end of 2019 with distribution earmarked for Graff stores, high-end department stores and upscale travel retail. We are deeply honoured that Graff has selected Inter Parfums as its fragrance licensee.”
The initial agreement is for eight years.
Other perfume brands by Inter Parfums include Van Cleef & Arpels, Boucheron and Mont Blanc